Should you name your business after yourself? Should you be a personal brand? It’s a question that we have all contemplated at some point when we launched our business. It’s also a decision I find many overthinkers struggling with. Rightfully so, you’re not creating this brand or business to stay small. I’ll tell you, I’ve done both and I think it ultimately depends on your goals. Today’s episode is to give a brief explanation of what personal branding is and then talk through why naming your business after yourself may or may not make sense for you. IG: @neshavfrazier neshavfrazier.com