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Should You Quit Marketing and Become a Data Scientist Instead? (Thinks Out Loud Episode 261) — Headlines and Show Notes

Given the rise of data science in marketing, whether for personalization, AI, predictive analytics, or whatever comes down the pike next, you wouldn't be criticized for asking whether you should quit marketing and become a data scientist. But is that really a good idea? Is the future of marketing nothing more than writing algorithms? Or is there a future for creative people who focus on the customer in total.

The latest episode of Thinks Out Loud looks at whether you should quit marketing and instead focus on becoming a data scientist – and how you can best succeed no matter what the future of marketing, or data, holds.

Want to learn more? Here are the show notes for you:

Relevant Links:

* Data is the Crown Jewels: What That Means for Marketers Today (Thinks Out Loud Episode 239)

* Why are marketers afraid of data? – Biznology

* AI and … Pizza? – Biznology

* “How To Measure Anything: Finding the Value of Intangibles in Business” by Douglas Hubbard

* Will Digital Turn Every Business Into a Service? (Thinks Out Loud Episode 235)

* Who Owns the Customer? Marketing or Digital? (Thinks Out Loud Episode 226)

* How Badly Has Facebook Effed Up? (Thinks Out Loud Episode 234)

* How Marketers Can Put Data to Work Next Year – Biznology

* Maximizing Data to Put Personalization to Work for Your Property

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