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Should you skip SEO and go straight to AEO for AI search? No, but understanding AEO early helps you learn SEO the right way for how search actually works today.

In this first episode of Found in AI, Cassie tackles a question pulled directly from r/marketing:“I just started learning SEO. Should I even bother, or skip straight to AEO?”

The episode breaks down what Answer Engine Optimization (AEO) actually is, why it matters in 2025, and how it complements—rather than replaces—traditional SEO. Using a simple, low-risk experiment, Cassie shows how small structural changes can make content easier for AI systems to understand, reuse, and cite.

In this episode, you’ll learn:

• What AEO is and how it differs from traditional SEO
• How AI tools like ChatGPT, Perplexity, and Copilot decide what to cite
• Why learning SEO fundamentals still matters in an AI-first world
• Three simple steps to make your content AI-ready this week
• A micro-experiment adding an FAQ block to a blog post
• How to track whether your content appears in AI answers

If you’re new to SEO or trying to understand how AI search changes the rules, this episode gives you a clear, practical starting point—without overwhelming tactics or hype.

💬 Let’s connect:
 LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

Keywords: AEO, Answer Engine Optimization, AI Search, Generative Engine Optimization, SEO, Content Strategy, AI Marketing, Perplexity, Bing Copilot, ChatGPT SEO, FAQ Schema, AI Content Optimization

Find the show notes and transcript here.