What if a keyword research tool says there is no search volume for a keyword, should you target it anyway? Ebere Jonathan joins the SEO Rant Podcast to talk about zero search volume keywords:

* When you should or should not target zero search volume keywords

* Why zero search volume keywords should be part of your larger content strategy

* Why zero search volume keywords can be important for newer sites

Very often, yes your SEO strategy should include a focus on zero search volume keywords. Zero search volume keywords are a great way for a newer site to start creating site identity, topical relevance, and authority so that you can eventually rank for more competitive keywords.

Listen as Ebere Jonathan and Mordy Oberstein explain the value of using zero search volume keywords.