Watch & Read This Here

Get this: video podcasting in 2024 isn't just a fad, it's a game changer. This bad boy has the power to take your podcast from 'meh' to 'holy cow!' in no time. How do I know this? Well, sit tight and let me tell you a tale. A tale of a two-year rollercoaster ride that led to a mind-blowing 3900% increase in audience reach just by adding some moving pictures to the good ol' podcast. This article, my friend, is your roadmap. I'm talking about the lowdown on the 80/20 rule in podcasting, the ABCs of video incorporation, and the art of playing the long game for growth that doesn't just spike and then sputter out.

Audio only podcasters know video is important but they either don’t do it or they try to do it without asking themselves “Should I even do it??”

Confused? Fear not as we did an super in depth 32 minute webinar that answers if audio podcasters should and if so how they could go about doing it.

At the end of this you will

• Know the pros and cons of video podcasting from someone that has figured out how to do it cost effectively and failed a lot
• Determine if video can help market your podcast effectively. Basically know if you should or should NOT use video to help market your podcast
• Treat your podcast as the central hub for broader branded content.
• Learn basic social media marketing and promotional tools and tactics to grow your podcast.
• If you stick around to the end I’ll show you real world numbers of how I 38x’d the reach of my podcast by just knowing I would hit record on the camera and create visual supportive content. Basically increased visibility by 52,000+ more impressions just by spinning it out as video/visual content!!!

Time Stamps of what you’ll learn

• [00:01:01] Cascading content.
• [00:03:07] Pros and cons of video podcasting.
• [00:06:00] The 80-20 rule applied to creating short clips from long form content and why you should do it
• [00:10:02] Video podcast content outperforms.
• [00:14:23] Valuable content discovery on YouTube.
• [00:16:08] Impact of video in podcasting.
• [00:19:07] Visually enhancing complex topics.
• [00:23:30] Short video clips content quick how to
• [00:25:36] Outline for efficient content creation.
• [00:29:38] The Slow growth compound interest style of long form content and this framework
• [00:31:08] Real world examples and numbers to back it all up

Links & Learnings

• Listen, Read, watch and download workbooks, checklists and the presentation I used of this whole thing here
• Book a free call where Pod Paste will edit your first episode free or give you free strategy session on what to record (if you’re stuck)
• The Podcast Host
• Join (Free) The Indie Pod Community on Circle
• Get free tips in your inbox each month (ish) to make you a better podcast content creator
• Pod Paste on Linkedin
• Pod Paste on YouTube
• Pod Paste on Instagram

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