True Story: The Public Relations Podcast

Should You Write a Book? The TRUE ROI Behind Authorship with Dan Gerstein, CEO of Gotham Ghostwriters


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Ever thought about writing a book but don’t know where to start? Whether you’re an expert looking to establish authority or have a story to tell, the path to publishing can feel overwhelming. In this episode, Whitney Lee sits down with Dan Gerstein, CEO of Gotham Ghostwriters, to demystify the world of ghostwriting and book publishing.

Dan shares insights from his extensive career in writing and communications, explaining how Gotham Ghostwriters helps authors bring their ideas to life. He breaks down the differences between self-publishing and traditional publishing, the importance of understanding the ROI of writing a book, and how the publishing industry is evolving. If you’re considering writing a book, this episode is packed with expert advice to set you up for success.

What You’ll Learn in This Episode:
✅ How Gotham Ghostwriters helps authors turn ideas into books
✅ The pros and cons of self-publishing vs. traditional publishing
✅ Why writing a book is an investment—and how to measure its ROI
✅ The evolving landscape of the publishing industry
✅ Key steps to strategically plan your book for maximum impact

Resources & Links:
📌 Gotham Ghostwriters Website
📌 Connect with Gotham Ghostwriters on LinkedIn
📌 Connect with Whitney on Instagram

🎧 Hit play now and take the first step toward becoming a published author!

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True Story: The Public Relations PodcastBy Whitney Lee

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