The second of three episodes produced in partnership with SAP UK that were originally planned to be recorded at their Innovation X conference in March. However, due to concerns around the coronavirus, all our interviews took place online.

This episode is on the use of music within Experience Management.

1/ Dr Julia Jones, Chief Executive at Found In Music and Matt Champion, Customer Innovation Director at SAP UK talk about why music’s effect on the brain can drive better experience and engagement for both customers and employees .

2/ Jez Groom, Founder of Behavioural economics consultancy, Cowry Consulting, discusses how music can influence customer purchasing behaviour