Recorded in partnership with FutureBrand in August 2020, we looked at brands within key industries that have a heavy focus on a physical presence such as sports, hospitality, travel and entertainment.

We talked about how they are adapting to the concerns over the coronavirus pandemic and the impact of social distancing rules, as well as looking at how they are future proofing their business in a post covid world.

Russell Goldsmith was joined online by Aliya Khan, Vice President of Global Design Strategies at Marriott International, George Gottl, Chief Creative Officer of UXUS, and Sanjay Patel, Managing Director of The Hundred at the English and Wales Cricket Board.

We also hear from James Ralley, Head of Marketing and Commercial at The All England Lawn Tennis Club, Charlotte Williams, VP for content at Cannes Lions festivals and John Timms of MLS Contract, whose company owns the franchise to the Sheffield Sharks basketball team in the UK.