Over the past two weeks we’ve been unpacking distribution with Craig Mullarky, a wholesaler in Bellingham, WA. We wanted to hear a distributor talk about distribution from his perspective. Yet this tier is a strange one, and we thought it was worth delving into the issue in a special Beeronomics episode. Today Patrick will give a more global view on markets and how they function, and how distribution is an odd duck in the world of consumer products.