Produced in partnership with SAP, we discussed the future of e-commerce and brand communications in the utility sector. Russell Goldsmith was joined online from Germany by Florian Fromberg, Global Director SAP Customer Experience Utilities and João Fonseca, Product Manager Ecosystem B2C sales, EnBW, and from Reykjavik, Iceland, by Dr. Fridrik Larson, CEO of LarsEn Energy Branding. Fridrik is also the founder of the Charge Conference and is Associate Professor at the University of Iceland.