Russell Goldsmith, Founder of Audere Communications, discusses digital and social media's role in Public Services communications following the launch of the CIPR's Local Public Services Group's 'Influence for Impact' report. Guests: Bridget Aherne, Head of Communications and Administration at Nottinghamshire Fire and Rescue Service; Wendy Moran, Senior Lecturer in Public Relations at Manchester Metropolitan University Business School and Amanda Coleman, Head of Corporate Communications at Greater Manchester Police.

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