The second in our Marketing Futures series that we're producing in partnership with SAP.

This time we are focusing on MarTech innovation and efficiency, the challenges that brands face to engage the customers of today, and the tools and strategies they'll need to win and retain the customers of tomorrow. This engagement between customer and company, whether B2B or B2C, is a key reason why companies spent $1.4tn on digital transformation efforts in 2020, according to IDC's Worldwide Digital Transformation Spending Guide. In this episode, we examine why brands are doing this and what it means for their future success.

Graham Barrett was joined online by Joe Harper, E-commerce Marketing Manager, Western Europe at Kellogg Company, Shekhar Sharan Mishra, Head of E-commerce, SPAR in India, and Sara Richter, CMO at Emarsys.