In the fourth of our Marketing Futures episodes that we're producing in partnership with SAP, we discuss how to win, engage and retain customers across every touchpoint of the omnichannel and find out why letting their customers call the shots could be the best marketing decision a brand ever makes.

The conversation will focused on the four pillars of best practice in retail, as laid out in ‘Retail Experiences of the Future,’ an Econsultancy report commissioned by SAP.

Our leading retail marketing experts were:

1/ Graham Johnston, Senior Director, Omnichannel Customer Support, Asda

2/ Jennifer Hoth, Head of Global Loyalty Marketing and CRM, ASICS

3/ Jim Clark, Commercial Research Director, Econsultancy

4/ Mark Choueke, Marketing Director, Mention Me