On episode 6 of Marketing Futures, a series we’re producing in partnership with SAP, we take a look at the retail holiday season that traditionally kicks off after Thanksgiving, with Black Friday and Cyber Monday, and continues in the run-up to Christmas.

How can brands cut through the noise and create successful campaigns that attract new customers and engage with existing ones? And what does the backdrop of global economic downturn mean for brand strategy this year?

Host, Graham Barrett, was joined by:

- Stephanie Urban, VP Direct to Consumer, Camuto Group

- Sarah Townsend, Digital Experience Manager, Diane von Furstenberg

- Taylor Donnell, Vice President, Content and Partnerships Marketing, at Jebbit

- Robin Barrett-Wilson, Industry Executive Advisor, Fashion, SAP