Debbie West speaks with internal communications leaders about the relationship between levels of trust in an organisation and good internal comms practice.

Many in the communications world will be familiar with the findings of the Edelman Trust Barometer, for example, which has featured statistics showing declining trust for established sources like governments and traditional media, whilst the Institute of Internal Communications (IOIC) published their IC Index for 2024 and called it the trust issue.

So, Debbie wanted to find out how internal communications professionals have been tackling the challenge to cultivate trust in organisations against this backdrop.

Her guests were:

1/ Jane Cobell, Communications Manager, Johnson Matthey

2/ Andy Jones, Group Internal Communications Manager PIB Group

3/ Norma Jean Belenky, Head of Events, Podbean