Russell Goldsmith is joined by Department of Business, Innovations & Skills’ Betony Kelly and Elayne Phillips, Head of Strategic Analytics and Evaluation in the Communications Group at Defra to discuss Social Media in the Government communications.
The show covered a wide range of topics including how social media is used when it comes to sharing Government related content and building relationships between various Government departments and their online target audiences, differences between public and private sector social media comms, measurement, Open Policy making, and also featured an exclusive comment from Alex Aiken, the executive Director for Government Communications.
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