First of a series of shows from the Global ICCO PR Summit, Presenter: Russell Goldsmith, Founder Audere Communications interviews Susan Hardwick, Co-Founder, Global Women in PR; Mohamed Al Ayed, CEO and President, TRACCS; Tanya Hughes, President, SERMO; Pascal Beucler, Senior Vice President & Chief Strategy Officer, Global, MSLGroup; Petra Sammer, Partner & Chief Creative Officer, Ketchum Pleon Germany

With thanks to media intelligence provider, Carma.com, for supporting the show.