The first two interviews of Show 35 were recorded at PR Week's Strategic Internal Communications London conference where Russell Goldsmith spoke with Drew McMillan, who is Head of Internal Communications and Innovation at Virgin Trains, and then Sarah Mullins Head of Change Communications at Telefonica together with Nicola Green, Telefonica’s Director of Communications and Reputation, who was making her second appearance on the show. For the final part of the show, Russell visited HSBC in Canary Wharf to chat with two members of their Global Content & Employee Digital Platforms team, Dee Gosney, Senior Editor and Jenny Varley who heads up the team.

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