Recorded at The Holmes Report's In2 Innovation Summit EMEA in London, Russell Goldsmith spoke with three of the event's speakers: Gareth Hopley, Head of PR and Communications at Pizza Hut Restaurants talked about Purpose Driven Brands; Brad Staples, APCO Worldwide's CEO discussed how corporate communicators can best navigate a fake news world; and Matt Battersby of H+K Strategies explained the concept of applying the Science of Human Behaviour to the Art of Communications