This second of three episodes recorded at the Cannes Lions International Festival of Creativity 2018.

In this show we focus on some of the marketing trends being discussed at the event and our guests were:

Steve Ackerman, Managing Director, Somethin'Else; Giuseppe De Cristofano, Director of Digital, BRIT Awards & Janine Smith, Head of Digital, ITV discuss how brands can succeed on social media by learning from how entertainment companies do it

Melissa Waggener Zorkin, CEO, WE Communications on the role of purpose in business and WE’s recent Brands In Motion study

Debarshi Pandit, Head of Multicultural Business, Sky talks about global immigrants who consume media from their country of origin in their now country of residence

Recorded in the ICCO House of PR