The latest FutureBrand Index highlighted how the most future proofed companies consistently align the totality of the experiences they create with their wider corporate purpose and that was the focus of Show 76, which was produced in partnership with FutureBrand.

Joining Russell Goldsmith at the London offices of GSK, were Kerry O'Callaghan, VP for Global Brand at GSK, Jeremy Waite, Chief Strategy Officer at IBM, and Jon Tipple, FutureBrand’s Worldwide Chief Strategy Officer.

To download a copy of the FutureBrand Index, visit www.futurebrand.com