Show 80 coincided with the launch of TerraCycle’s groundbreaking LOOP initiative in North America and we sat down with their European General Manager to discuss how they are helping consumer giants innovate for long-term success and what it means for brand.

This was the second episode that we've produced in partnership with FutureBrand, and joining host Russell Goldsmith at the FutureBrand London office was Jon Tipple, FutureBrand's Worldwide Chief Strategy Officer and Laure Cucuron, General Manager of TerraCycle to discuss how LOOP will change the packaging industry and what this means for brand owners.

To download a copy of the FutureBrand Index, visit www.futurebrand.com