Show 84 is produced in partnership with FutureBrand, where we discuss the launch of their latest FutureBrand Country Index. Our host Ben Bland was joined by Jon Tipple, FutureBrand's Chief Strategy Officer and Rowan Williams, Creative Lead at Panasonic Design London. The show also features contributions from Conrad Bird CBE, Director of the Great Britain campaign at the Department for International Trade.

The FutureBrand Country Index measures the strength of perception of countries around the world. Now in its second decade, the Index reorders the World Bank Top 75 countries by GDP according to strength of perception.

To download a copy of the report, visit https://www.futurebrand.com/futurebrand-country-index