Show 151 - Emarsys unPredictions 2022: Retail Marketing Priorities

Produced in partnership with Emarsys, an SAP company, our host Graham Barrett is joined by a panel of retail experts to talk through some of the findings of Emarsys' latest unPredictions research, which showed that almost half of American marketers say that their main priority for 2022 is to invest time in getting to know their customers better.

Graham is joined online by Gregg Brockway, CEO of Chairish, Vab Dwivedi, VP Digital Products at Saatva, and Meghaan York, Global Head of Product Marketing, Marketing Solutions at Emarsys.

During the show, we also hear from three US shoppers - Robin, Joyia and James - who give us an insight into their spending habits and what they want and expect from the brands they shop with.

You can download the unPredictions report from emarsys.com