Show 127 - FutureBrand Index

Recorded in partnership with FutureBrand, Russell Goldsmith looks back at the 2020 FutureBrand Index, where the agency examined the world's leading firms and determined how they fared over the previous year. Joining him online to talk through the findings of that report, we welcomed back to the podcast Jon Tipple, FutureBrand's Global Chief Strategy Officer, plus we were joined on the call by Stephen Douglas, Senior Director- International Design at McDonald's. During the show we also hear from Paul Bolt, Microsoft UK's CMO who Russell caught up with at the end of 2020, to get his take on some of the highlights of the Index.