Russell Goldsmith welcomes back to the show James Erskine, Managing Director of The Big Shot, to discuss the findings of his agency's latest research into consumer attitudes to branded content.  They were joined by Hannah Bourne, Marketing Director Children's at Penguin Random House UK.

Show 62 - The Content State Of Mind - Attitudes to Branded Content

the c-suite podcast covers topics such as Sustainability, Diversity, Employee Engagement, Financial Inclusion, HR, Innovation, Marketing Communications, Mental Health & Wellbeing and Social Mobility. 

Featuring senior executives discussing latest trends, campaigns and issues, sharing best practice case studies.  

If you'd like to get involved, please get in touch using the contact form at http://www.csuitepodcast.com

Business

Investing

Careers

Management & Marketing

Business News

Shopping

This episode was recorded at the Arabian Travel Market in Dubai, and was produced in partnership with Cinnamon Life as they showcased Cinnamon Life at City of Dreams Sri Lanka – the new integrated resort that is set to transform the city of Colombo when it opens later this year.
We spoke with:
1/ Mikael Svensson, CEO, Cinnamon Hotel and Resorts
2/ Suresh Rajendra, President, Leisure Group, John Keells Group
3/ Kamal Munasinghe , Area Vice President for Colombo City Hotels & General Manager – Cinnamon Grand, Cinnamon Hotel & Resorts

Show 211 - Redefining luxury hospitality at the Arabian Travel Market

In the latest episode of our Unicorn Leaders series, Russell Goldsmith and Debbie West were joined online from New York by David Obrand, the CEO of Salesloft, the AI powered revenue orchestration platform. Founded in 2011 by Kyle Porter and David Cummings, the company achieved unicorn status early in 2021. And then when Vista Equity Partners came on board as well, it raised the valuation of the business to $2 .3 billion.

Show 210 - Unicorn Leaders - David Obrand, CEO, Salesloft

Debbie West speaks with internal communications leaders about the challenges of managing the flow of information inside organisations. They discuss how to enable effective communication processes while minimising noise and distraction.

Our guests were:
1/ Keith Berman, Strategic Communications Leader
2/ Natalie Lambracos, Communications Manager, Protiviti
3/ Niamh O'Grady, Head of Marketing - UK, PageGroup

Show 209 - Navigating internal channels for effective communication

The first in a new season of our Unicorn Leaders series, Russell Goldsmith and Debbie West were joined online from Denver, Colorado by Sami Inkinen, the CEO and co-founder of Virta Health, the leader in type two diabetes reversal and creator of a new standard in medical care for people living with type two diabetes, prediabetes, or obesity. Founded in 2014, the company achieved unicorn status in December 2020, and hit a $2 billion valuation in July 2023

Show 208 - Unicorn Leaders - Sami Inkinen, CEO and Co-Founder, Virta Health

Our fourth and final episode recorded at Shoptalk, Las Vegas, produced in partnership with Bread Financial, a tech-forward financial services company providing simple, personalized payment, lending and saving solutions.

Featuring:
1/ Kevin Miller, CMO, The Fresh Market
2/ Jennifer DiPasquale, President & Co-Founder, Women in Retail
3/ Sophie Marchessou, Chief Customer Officer, Mirakl
4/ Emma McFerran, CEO, Lyst
5/ Christopher Clark, Co-Founder & Chief Technology Officer, Grove Collaborative
6/ Arvind Gupta, President & CEO, Jesta I.S.

Show 62 - The Content State Of Mind - Attitudes to Branded Content

Download our free app to listen on your phone