In this episode of the Noob School podcast, John Sterling talks about showing up to a client meeting like you really want to get their business. Be enthusiastic, go the extra mile, and show them that you really want to earn the right to solve their problem. All things being equal between you and your competition, the winner is the one who wants the gig more.
HIGHLIGHTS
The winner is the guy who wants it more
That time Bill Walton eclipsed Magic Johnson
Be the one who goes the extra mile
QUOTES
John on how you can earn a client's business: "If it's a jump ball, and you're trying to get the business -- working a little bit harder and showing some genuine enthusiasm for what the prospect's problem is will more likely than not, get you the business. So don't forget, you've got to show that you want it.”
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