Instagram and TikTok Are Cousins, Not Twins
Posting the exact same video on Instagram and TikTok sounds efficient. But what happens when the content that performs beautifully on one platform completely flops on the other? In this episode, Renée shares the realization that changed the way she approaches her content: Instagram and TikTok are cousins, not twins. They may share the same creator, message, and business, but each platform has its own personality, culture, and expectations. Instagram tends to reward more polished, intentional, business-forward content, while TikTok favors looser storytelling, opinions, personality, and content that feels a little more spontaneous. Renée also shares why her viral Instagram Reel barely moved on TikTok, why an old video about Italian chickens is still finding viewers, and how wedding professionals can use TikTok and WedTok to understand the conversations their clients are already having.
* Why copying and pasting content between platforms often doesn’t work* The key differences between Instagram and TikTok content* How to adapt one idea without creating two entirely separate strategies* Why TikTok rewards personality, opinions, and less-polished content* How trending conversations can create opportunities for thought leadership* Why wedding professionals should be paying attention to WedTok* Simple ways to re-edit Instagram content for TikTok* How to let each platform show a different side of your personality* Why an extra 10 or 15 minutes of editing may give your content a much better chance of being seenThe question to consider this week: Where are you forcing your content to be twins when it would work better as cousins?
Mentioned in this episode:
Follow Renée on InstagramFollow Renée on TikTokThe Wedding Duo on TikTokThe Undone by Kate wedding dress conversationThe Verve & Vision ClubRenée’s upcoming WedTok session at Wedding MBAIf editing content fills you with immediate dread, the Verve & Vision Club includes a growing library of short, practical editing tutorials designed to help you learn one small skill at a time.