Today guest Andrew Bisson is the owner of Bisson Creative, a multimedia agency that helps small business owners with creative services such as: website design and development, brand strategy and graphic design, commercial and aerial photography and videography. In conversation with Joanne, Andrew will be talking about the importance of marketing and how to optimize your branding to attract the customers you are best suited for as a business. Andre Bisson can be contacted at 610-703-9202 and [email protected]. Show you the business is hosted by Joanne Leasure, The Profit Coach, owner of Day One Accounting and Financial Services, Grant Cardone Licensee, and 10X Certified Coach, Speaker and Mentor. You can reach her at 800-587-5554 and [email protected] and find her at dayoneaccounting.com, LinkedIn, Instagram @joanneleasure10X and Twitter. What markets/audience are you geared towards? What direction or advice do you have for these segments? What mistakes or problems do you often see and how can others avoid them? How can does your services fit into a larger business or marketing plan? what are marketing assets? what should a business do before they start advertising?