Those of us who live, work and play in rural America know how important farmers are to our society. But, not everyone lives in a region surrounded by farms and farmland, which is why Missouri Farmers Care was established to promote the growth of Missouri agriculture and rural communities through communication, education and advocacy. In this episode, Executive Director Ashley McCarty explains why education is the primary pillar in executing a successful marketing strategy.

Tune in to hear from a Missouri family farm owner and executive director as we discuss all the pieces Missouri Farmers Care has in play throughout the agriculture industry.

What you'll learn:

• What Missouri Farmers Care is and their primary initiatives
• Details on Ashley's experience studying agriculture abroad in the Czech Republic
• How the Stand for Ag podcast came to fruition
• The content MFC is pushing on their social media channels that is garnering solid engagement
• Information on the "Drive to Feed Kids" and how MFC partners with other organizations to fight food insecurity in the state
• Ashley's definition of the rural lifestyle and what it means to work in agriculture
• How Ashley markets the McCarty Cattle Company and the importance of off-farm marketing
• More about Ashley's family and their farm operation, McCarty Cattle, in Northeast Missouri