SHR Soundbites

Jenna Villalobos, CRME, Vice President Revenue Strategy, with Outrigger Hospitality Group, joins me from Honolulu, Hawaii. Jenna reminds us--Hawaii is open for business! She describes Outrigger's island destinations, the adjustments she's had to make in her role, how she is pricing and forecasting her hotels, and how revenue is now part of a revenue generating team with Sales and Marketing.

Dury Kim, CRME, CHIA Kim, Regional Director of Revenue Management, with Real Hospitality Group, joins me from New York City.

Dury talks about the happenings and success Real Hospitality has managed despite the pandemic, how her role as a revenue executive has changed, the evaluation of their tech stack, pricing her hotels, and much more.

She talks about what hoteliers are doing well amid the pandemic and not so well, i.e., not communicating a clear safe travel policy, not adjusting terms and conditions on pricing.

Maybe the biggest issue with some hotels is not having a plan for the re-opening of properties. Tough to do when governments can't give dates.

She also gives a breakdown of what hotels should be doing in preparation for travel's rebound.

Sharad Kapur, former head of Revenue and Distribution Strategy at Hyatt Hotels, joins me from Zurich, Switzerland. Sharad talks about some trends amid the pandemic: predictive attribute-based and product-based pricing, the technology considerations needed, and he also touches on Total Revenue Management. More interviews like this at https://shr.global/soundbites

David Bowd, Owner of Salt Hotels, joins Jason Emanis while in Miami, Florida. David talks about his boutique hotels and 'over-the-bar' guest relations, that is, guests will communicate their challenges, likes, and dislikes to front-line staff like bartenders and front desk employees and how they take that information and make decisions to ensure an exceptional stay. More interviews like this at https://shr.global/soundbites

Ally Northfield, Managing Director, with Revenue by Design Ltd, joins me from London.

We talk about her recently released report, 'What we learned in 2020,' a collaborative effort with hospitality industry experts from around the world. Get the report at https://lnkd.in/dGFHFeA

We discuss the scrutiny Revenue Managers faced early on during the pandemic, whether or not to outsource the revenue management function, what hoteliers should do with technology, and how hotels are forecasting given historical data is next to useless.

Jennifer Bouchard, GM at Heritage Inn Hotel & Convention Center, is also consulting to help hotels get through the pandemic. She talks about how the pandemic has changed how she performs her role and what to look forward to.

Rodrigo Jimenez talks with me about SHR doing business amid the pandemic, how our clients are doing, and what to expect from us in 2021.

He unexpectedly drops a product announcement in this interview, Bridge. Bridge is an automation management platform for hotels. It will initially be deeply integrated to API’s within SHR’s core products - Windsurfer® CRS, Wave RMS, Maverick CRM & Rate Shopper Application - as well as with relevant 3rd party API’s. Bridge will act as a connected hub to enable the hotelier to create and manage automated workflows.

Jeremy See, VP Revenue Management, talks about his full-service hotels across the US, the adjustments he's had to make amid the pandemic: less oversight, reduced staff, keeping the team engaged and making sure the basics are executed well. He goes on to explain how they're pricing hotels in light of different owner goals as well as forecasting the hotels, looking at last 10 days. Watch more interviews like this one at https://shr.global/soundbites.

Christoph talks about hotels moving out of survival mode and into market share grabbing mode.