CapFi is a fintech startup building next-generation trading and multi-asset exchange systems. Prior to CapFi, Jane worked in strategic marketing and business operations, heading up national and retail marketing for the Lincoln Motor Company of Canada. As well, Jane's consulting practice has helped numerous brands, from luxury automotive to CPG, define their go-to-market and product fit strategies for accelerated market growth. Jane holds an MBA from McMaster University, and a Bachelor of Arts from Carleton University.