In this episode I talk about brand awareness, ways to gain fans and where your money is best spent. Focuses are on quality of music, how to market and why social media isn't always the answer.

This episode covers insights about the company WeatherTech. Thoughts dive into how building a business on low price isn't always the answer along with how you must keep innovating almost to the point of running your old business, out of business.

This episode covers a listeners question about where to spend money for their bootstrapping startup. Topics covered are where money is best spent, why packaging matters along with discussion about book covers and wine bottles.