數位一番Talk

Clubhouse在今年初炸紅，攪亂社群產業一池春水，而許多人剛看著Podcast崛起，還沒來得及搞懂之際，沒想到又一個新的聲音社群竄出。然而科技老大哥早已虎視眈眈，Facebook跟Spotify決定大反撲，推出激似版本的聲音直播社群，FB加碼推出Podcast服務，這一切會讓聲音市場重新洗牌嗎？

#節目聽完要記得訂閱 #電子書也買起來

《為什麼我的粉絲專頁贏不了別人?：20個必需弄清楚的社群經營概念 (電子書)》各電子書平台熱賣中 https://pse.is/3dhwht


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片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark

襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow

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疫情影響之下，消費者被關在家的時間變多了，有哪些消費行為出現變化？又有哪些習慣產生改變，出現新的需求。本集就東方線上最新的調查報告，跟大家分享後疫苗時代行銷人值得注意的消費者現象。

東方線上【COVID-19 第五波疫情消費者面行為即時調查】https://pse.is/3g6s2s

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我的網站 https://ryandigi.com​
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片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark

襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow

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過去幾年，Netflix的全球用戶年年成長，讓Netflix風光了好一陣子，加足信心開始投資海外戲劇製作，也獲得不少好評，但最近公佈的第一季財報中，全球訂戶數僅成長398萬，只達到預期的6成，這是否代表快到了訂戶數量天花板，若真如此該如何開拓更多的營收？本集就來跟大家分享Netflix最近的搏營收行動

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我的網站 https://ryandigi.com​
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片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark

襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow

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你是FB、IG、Youtube的使用者嗎？你知道這三大社群媒體到底有哪些受眾，而他們都利用這個社群做什麼事嗎？俗話說知己知彼百戰百勝，想做好社群行銷，千萬別錯過這集！

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我的網站 https://ryandigi.com​
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片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark

襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow

Powered by Firstory Hosting

根據Hootsuite針對台灣網友所做的2021數位報告(Digital 2021:Taiwan)指出，網路使用人口超過2,145萬人，其中社群媒體活躍使用者超過1,970萬人，而網友們每天花多少時間在哪些數位媒體？哪些網站是台灣排名前10大的？搜尋與閱讀內容的偏好又是哪些？本集將為大家分享這些重要資訊！

報告下載：pse.is/3epef5

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我的網站 https://ryandigi.com​
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片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark

襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow

Powered by Firstory Hosting

數位產業應該是所有產業中變化最快的，去年Podcast才剛熱起，年底Clubhouse就來報到，讓行銷人員應接不暇，再加上疫情的影響，每個人對於數位的依賴度大幅成長，也逼的所有產業加快數位轉型的腳步。究竟今年的數位產業趨勢會怎麼發展，行銷人員該怎麼接招，DMA（台灣數位媒體應用暨行銷協會）提出了七大行銷趨勢，讓我們一起來深入了解。

DMA完整報告下載 pse.is/3c766r

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片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark

襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow

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農曆年過完，相信有不少人開始蠢蠢欲動，想要換工作找新發展，商業人士社交媒體LinkedIn根據2020年站內職缺統計，在疫情的影響下，這15種職缺的需求度增加，快來聽聽是哪些職業這麼燙手。


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我的網站 https://ryandigi.com​
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片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark

襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow

Powered by Firstory Hosting

第17集曾討論到YT廣告更改投放規則有可能影響推薦機制的假設，在YT大咖不藏私分享近期經營數字後，似乎得到了應證。在少了平台推薦機制的紅利後，YouTuber該如何持續保持穩定，並有效的提升個人營收？歡迎一起動腦思考。


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我的網站 https://ryandigi.com​
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片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark

襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow

Powered by Firstory Hosting

農曆年即將到來，在疫情期間，宅在家好好追劇是最安全最享受的一件事，但是OTT品牌百百種，從本土到國外大廠各有特色，好想看個夠，但預算有限的前提下，到底要怎麼挑最划算，CP值才能達到最高？


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我的網站 https://ryandigi.com​
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片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark

襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow

Powered by Firstory Hosting

YouTube廣告之門全開，對大網紅有什麼影響，對新進YouTuber又有什麼潛在的紅利，本集來剖析！

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我的網站 https://ryandigi.com​
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片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark

襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow

Powered by Firstory Hosting