Shum is the VP Marketing & Communications of the YMCAs of Cambridge & Kitchener Waterloo here in Canada. He was previously one of the first employees at Axonify, building up the digital marketing function at the company and helping to build the strong company culture. He's also super involved in making the Kitchener-Waterloo community a great place to live.

In our discussion we speak about his journey to where he is today, his views on community building, how he believes in building company culture and how he got into teaching. We then close with some trivia from The Office TV show (as Shum is a diehard fan).