Who said what? With Heba and Nira

Shut the F* Up & Listen: Amy Mowafi on Building MO4 & Surviving Family Business

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This week on Who Said What?!, we sit down with media mogul, storyteller, and all-around powerhouse Amy Mowafi. She joins us for a no-holds-barred conversation about building MO4 Network, navigating the chaos of working with family, and the insane sacrifices behind success.

In this episode, we dive into:

  • How Amy went from hustling her way into Enigma Magazine to leading one of Egypt’s most influential media companies
  • The reality of working with siblings—think Succession, but with an Arab touch
  • Why kids shouldn’t be on TikTok and the dark side of social media
  • The mental load of running a business and the sacrifices no one talks about
  • Aging, plastic surgery, and our strong feelings about Madonna vs. JLo (yes, we went there)

    • This episode is packed with hysterical moments, real talk, and raw insights—including my post-bronchitis coughing fits (don’t worry, we edited out the worst of them). Also, we may have accidentally started a new podcast tradition: when one of us rambles too much, the other just yells "shut the f* up!"** 😂

     

    For more on Amy & MO4 Network:

    https://www.instagram.com/amymowafi/?hl=en

    https://x.com/i/flow/login?redirect_after_login=%2Famymowafi

     

    https://www.mo4network.com/

    https://www.instagram.com/mo4network/?hl=en

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    Who said what? With Heba and NiraBy Heba & Nira Shunbo