When Google tweaks their algorithm, many website owners scramble to figure out new tricks to stay on top of the search results. But not Si Quan Ong and his colleagues at SEO firm Ahrefs. 

They know whatever Google does, quality content will always be a key part of an effective SEO strategy. However, they don’t focus on posting every day or publishing timely content. Instead, they post blogs and articles that will always be relevant.

We talk about how that slow but steady evergreen approach pays off in more and higher-value traffic, as well as…

• The difference between evergreen content and evergreen topics
• How to deal with keywords and search terms with a lot of competition
• The best platforms to find keywords for your SEO efforts (it’s not what most people consider #1)
• One of the best ways to gather intelligence on your competition
• And more