Impactful & Intentional Author Brands

Sick & Tired Part 1: Living With Chronic Illness & Simple Brand Strategy


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How a brand strategy can help women living with a chronic illness to pursue their career ambitions



[powerpress]



Part of the reason that I started this podcast was to encourage and empower women--like you, dear listener--from all walks of life to show how having a brand strategy can help you pursue your entrepreneurial dreams, and this goes for women living with chronic illnesses, physical conditions that limit your energy and time to do something besides just paying attention to your health. So today we�re discussing how using brand strategies can help women living with chronic illnesses pursue goals and still take care of their health.



Why is this important to me? Because I myself am a woman living with a chronic illness, cystic fibrosis (CF). CF is primarily known as a lung disease but it also affects the way I live my life. Physical, mental, and emotional barriers are common. And time constraints are part of the package too, since there�s a lot of time dedicated to just staying well and preventing lung infections. There�s more to it, but that�s the gist.



So I began to think about all the other women out there living with chronic illnesses who still have dreams and goals they want to pursue. Just because we have limitations and need to take care of our health doesn�t mean that all ambitions fly out the window.



So this episode is part 1 of a short series all about empowering women with chronic conditions to pursue your dreams and how leveraging a brand strategy can help you use your time and energy to be intentional about what you do and how to make it fit your needs.



We�re talking with Elizabeth Amber, another woman living with CF, and discussing how she has intentionally pursued her own dreams for her writing career, even while waiting for a transplant.



In this episode we discuss:



* Elizabeth�s Background [03:18]* Her Unconventional & Beautiful Pursuit of her Writing Career [07:33]* The Journey to Form Her Own Brand Strategy That Works for Her Health Needs [14:10]* Elizabeth's Definition of Success [18:39]* The Art of Working with the Energy She Has to Work Without Spreading Herself Too Thin [26:52]



Get your free journal prompts here:



Are you wondering what is a good first step to start your own brand strategy? Well, I�ve got you covered. A good step to start your own brand strategy is to define your brand values. But do you know how to define them? I�ve got you covered again. I�ve created journal prompts for you, that ask thought-provoking questions to help define and refine your values.  It�s the easiest way to get started on your own brand strategy. The free journal prompts will help you find your values without wasting time trying to come up with your own. You can download them here. Go on, you know you want to. 



Music Credits:



* Intro Music: Water Wood & Stone Creative Commons Music by Jason Shaw on Audionautix.com* Outro Music: No More Music by HaTom_music from Pixabay* Transition Music: Catalyst https://www.purple-planet.com



Episode transcript:



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Impactful & Intentional Author BrandsBy Anna McVey-Tyson