Crafting a brand message by building relationships, focusing on the impact she wants to make, finding her niche, and taking risks
[powerpress]
So tell me, dear listener, when you think of a brand strategy, what comes to mind? Is that the way that your brand looks? Is it creating a marketing strategy to sell as many products as possible?
But what if I told you that there was so much more?
It?s about building relationships with you customers or clients. It?s about showing up amidst the feeling of not being good enough. It?s about taking risks. It?s about making the necessary changes to better serve your audience. But most importantly, it?s about leaving the planet a little bit of a better place because you were here, serving.
It?s what allows you to make an impact while making a profit.
So how do you do that? I believe that you do that through your brand message.
Your brand message is about who you are, what you do, who you serve, why you do it, and how you do it differently. Your brand message is the core of how you can leave the world a little bit better because you were here providing your services. Making an impact while making a profit.
But that's not always an easy path if you don't know exactly how to define any of you who?s, what?s, why?s, and how?s.
Today we?ll be interviewing one of my very lovely clients Lee Stiffler Meyer. She's an amazing photographer and does beautiful work. We'll be talking with her about her own journey to craft a brand message and strategy. A message and a strategy that allows her to serve her community through her services. How it allows her to make an impact while making a profit, and all while doing what she loves.
In this episode, we discuss:
[skipto time="3:24"] Lee?s background as a photographer
[skipto time="6:20"] Lee?s transition into photography from her previous career
[skipto time="14:25"] The impact she wants to make with her business
[skipto time="17:44"] The surprising power of relationships to craft her brand message
[skipto time="21:59"] How continuing to learn her craft and taking risks helps her grow her business
[skipto time="30:43"] The changes she?s made to bring more intentionality to her strategy
[skipto time="36:48"] How to connect with Lee online
Conclusion
Today, we heard about Lee?s journey of building her community and building relationships. We heard about how she?s been able to show up, even with her doubts and challenges. (Which I think just makes her that much more of a rockstar!)
Lee also talked about the impact that she wants to make--and is making--in the world with her services.
All of those things put together helped to form a brand message that informs and empowers her strategy. It allows her to make the impact she wants to make in the world. Leaving the world a better place because of how she serves.
If you would like to have help clarifying your brand message, so that you too can start making a positive impact through your services, I?m now booking projects for the months of April and May.
All you have to do is to follow the link in the show notes below and fill out the contact form provided. And we'll get started on your beautiful brand message, so that you can build your impactful and profitable brand.