In this final episode you'll get clarity on 3 important Marketing terms that will help you to make decisions about how to grow your Side Business.

When you get into business, there's a lot of 'jargon and lingo' that gets thrown around, so this 4 part series is designed to help clarify what some of the most commonly used terminology is using plain language and examples.

Today's episode explores:

1. Advertising

• What's the difference between marketing and advertising?
• When to use it - and when to avoid it 

2. CTA (Call to Action)

• What it is
• Why you want to use one - and what you're really doing when you do
• Examples of different ones that are not just asking for a sale

3. Referrals

• How to get one
• What makes a good one
• and experience one in action

As we've said before, Marketing is the life blood of any successful business.

Hopefully after listening to this short series you can feel clearer and more confident about your understanding of Marketing so you can get more people to know about you and what your business offers.


Get more tips to help grow your business by grabbing a free copy of our latest guide: From Side Gig to Main Gig - 5 tools to be confident you can take your business full time.
Download your copy here

If you like this sort of food for thought and want more tips to help you grow a successful solo or side business, then come and join our free Facebook Community called 'Side Business Australia - start up, scale up, take it full time'
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