The Transit Lounge

This episode of The Transit Lounge Podcast is part of a series sharing  9 Side Business Tips, celebrating 9 years in business designed to help you grow your service-based Side Business.

In this episode, we share Tip 9: Nurture Your Superpower

In this practical episode, Shandra delves into the art of recognizing and leveraging your unique superpower so you can grow your side business to be all you dream it could be. She defines what mindset truly means, breaking it into three fundamental components: assumptions, stories, and beliefsKey Takeaways:

• Discover your one truly unique superpower and how it influences your actions and results
• Explore the 3 elements that make up your superpower
• Identify specific actions to discover which elements are working and which need upgrading
• Experiment with 7 sample mantras to support your side business growth
  
  

Quotes from the episode:“Don't let someone's rejection of your material, or of you, be the thing that guides you. Let YOU be the thing that guides you" Bonnie Garmus |Author of Lessons In Chemistry
"There is ONE superpower that you have, that I know without a doubt will help you more than any other tip or strategy."Shandra Moran |CEO of The Transit Lounge
Tune in to unlock the secret sauce of your unique superpower so you can truly leverage it to grow your side business. For more tips to help you grow a viable future business, come and join the Side Business Australia Facebook community: Side Business Australia Facebook Group.

Email me at: [email protected]
Thank you for listening to this episode of The Transit Lounge - Side Business Tips mini-series! Get easy access to the latest episode as soon as it goes live - subscribe to the podcast by clicking +Follow on your podcast app. 

Have a fantastic week!

This episode of The Transit Lounge Podcast is part of a series sharing  9 Side Business Tips, celebrating 9 years in business designed to help you grow your service-based Side Business.

In this episode, we share Tip 8 - Focus on Who Before How

It's a trap to spend too much time focusing on What and How you will deliver in your business.When you spend too much time worrying about the exact products or services you're going to offer and the methods you'll use to deliver them, you can end up getting stuck in a cycle of indecision, or trying to guess what the right’ thing to do is.

In this episode, Shandra shares valuable insights gained over nine years of running her business, focusing on the crucial aspect of prioritising the "who" before the "how" in business development. She reflects on her own experiences and those of others who fell into the trap of fixating on delivery methods rather than understanding their ideal client base.

Shandra emphasises the importance of you immersing into the perspective of the ideal client to tailor business offerings effectively, avoiding common pitfalls and ensuring your business is sustainable.
In this episode you’ll discover:

• The Importance of prioritising the "Who" Before the "How".
• The costly mistake you might make by focusing on the wrong things for too long
• The specific and practical benefits of focusing on your Who first!
• 5 Research question ideas to help you explore what your ideal clients want and need
• 2 Action questions for you to apply this to your business and situation today
  
  

Understanding your ideal client is not just a theoretical exercise but a critical component of your business success. 

By investing time and effort into researching and connecting with your ideal client, you’ll be able to create clearer messaging, stronger connections, and ultimately, greater business growth. 

For more tips to help you grow a viable future business, come and join the Side Business Australia Facebook community:Side Business Australia Facebook Group.
Thank you for listening to this episode of The Transit Lounge - Side Business Tips mini-series! 
We appreciate your support and hope you found the insights shared valuable. Get easy access to the latest episode as soon as it goes live - subscribe to the podcast by clicking +Follow on your podcast app. 

Have a fantastic week!


 

This episode of The Transit Lounge Podcast is part of a series sharing  9 Side Business Tips, celebrating 9 years in business designed to help you grow your service-based Side Business.

In this episode, we share Tip 7 - The #1 Thing To Invest In to enjoy a successful business

Investing in various types of support is crucial for any business as well as for your ongoing personal and professional growth.Even though we might know that is true, when you’re in the early days of growing a business it can be tricky to know what to invest in - or even if you should invest before your business is making good money.

In this episode, Shandra exposes the hidden traps that stop many women in business from investing in the key things that can help them reach their full potential.
“What got you here, won’t get you there”
Anonymous


In this episode, you will discover: 

• How investing and developing the right things pays ongoing dividends
• The #1 thing to invest in for the greatest return
• How to avoid getting stuck in "perpetual potential" 
• Examples of the best practical ways to invest in your business growth 
• Learn how to set a budget and criteria for your ‘investment  success’ 
• What you really need to prioritise as you invest in and grow your business
  
  

Maximising your knowledge and mindset in the right areas at the right times can be your best investment to grow your side business.

“The best investment you can make is in yourself”
Warren Buffet


Packed with actionable tips, tools, and success stories, this episode is designed to encourage and support you to get the greatest returns on every investment you make.


Have a great week investing in yourself and your business!

For more tips and support to grow your service-based side business come and join our Facebook group, Side Business Australia, where you can connect with other women on a similar path, ask questions, and share your knowledge. Here’s the link for you: Side Business Australia Facebook Group.If you’re interested in coaching to grow your side business, email: [email protected]

Thank you for listening to this episode of The Transit Lounge - Side Business Tips mini-series! 


We appreciate your support and hope you found the insights shared valuable. Get easy access to the latest episode as soon as it goes live - subscribe to the podcast by clicking +Follow on your podcast app. 


Have a fantastic week!
 

This episode of The Transit Lounge Podcast is part of a series sharing  9 Side Business Tips, celebrating 9 years in business designed to help you grow your service-based Side Business.

In this episode, we share Tip 6 - Raising Your Visibility

Visibility is about standing out from competitors by effectively communicating what makes your business different and worth choosing. You can do this through your marketing, online presence, and unique personal branding.

Your business may stagnate or never gain traction if not enough people are aware of your offerings. You risk working hard with little return due to a lack of awareness and not enough of the right clients finding your business. 

This episode discusses the importance of raising your visibility as a service-based entrepreneur so you can attract plenty of great clients and have a business that feels unique and perfect for you.

In this episode, you will hear: 

• 3 signs that you need to increase your business visibility
• The feedback Shandra got that made her share more of herself in her business
• 3 first steps to take to start to raise your visibility - to the extent you feel comfortable with
• Actions you can take this week to start to raise your visibility
  
  

Even though you may grow into it, visibility is important for both new and established businesses. 

More visibility means more potential clients. For service-based businesses especially, this is a vital part of differentiating yourself and your business so you can attract ideal clients for what you’re offering. 

Visibility is a win-win:

1. It helps people see who is behind the business so they can feel more confident to take the next step towards working with you to get the results they're looking for 
2. and it helps you create and enjoy a thriving business now and in the future.

For more tips and support to grow your service-based side business come and join our Facebook group, Side Business Australia, where you can connect with other women on a similar path, ask questions, and share your knowledge. Here’s the link for you: Side Business Australia Facebook Group.
I look forward to seeing you there!
Thank you for listening to this episode of The Transit Lounge - Side Business Tips mini-series! 


We appreciate your support and hope you found the insights shared valuable. 

You can get easy access to the latest episode as soon as it is available, so subscribe to the podcast by clicking +Follow on your podcast app. 


Have a fantastic week!

This episode of The Transit Lounge Podcast is part of a series sharing  9 Side Business Tips, celebrating 9 years in business designed to help you grow your service-based Side Business.

In this episode, we share Tip 5 - When and How to PivotScary statistic for you - 60% of businesses in Australia will fail within their first three years, and 20% will fail in their first year… 

One of the main reasons for this high failure rate is a failure to respond to market feedback. Pivoting allows businesses to change direction in response to what is and isn't working, so they can have a better chance of success long-term.

This episode discusses thinking of pivoting as a way to take pressure off yourself by accepting that tweaking and changing direction is a natural part of the business growth process, rather than a sign of failure or something that needs to be avoided. 


In this episode, you will hear: 

• 5 signs it may be time to pivot
• 3 reference points to consider when deciding how to pivot
• Emphasis on the importance of market research and testing ideas to inform pivot decisions
• Taking action and getting offers out there to learn what works rather than waiting for perfection
• Viewing pivots positively as a natural part of growth rather than a failure
  
  

By accepting that pivoting is a natural part of the process and that we don't need to have everything perfectly planned from the start, we can take the pressure off of waiting until we feel completely ready. Getting real-world feedback will help you adapt faster by learning what's working and what needs adjusting through pivoting and moving our business forward in a positive, ’learn as you go’ approach.
For more tips and support to grow your service-based side business come and join our Facebook group, Side Business Australia, where you can connect with other women on a similar path, ask questions, and share your knowledge. Here’s the link for you: Side Business Australia Facebook Group.
I look forward to seeing you there!
Thank you for listening to this episode of The Transit Lounge - Side Business Tips mini-series! 
We appreciate your support and hope you found the insights shared valuable. You can get easy access to the latest episode as soon as it is available, so subscribe to the podcast by clicking +Follow on your podcast app. 

Have a fantastic week!

 

This episode of The Transit Lounge Podcast is part of a series sharing  9 Side Business Tips, celebrating 9 years in business designed to help you grow your service-based Side Business.

In this episode, we share Tip 4 - Narrow Your Niche 

As you grow a side business, it is essential to refine your niche. In a competitive market, narrowing and targeting a specific segment of ideal customers allows you to focus your attention, time, and resources more effectively.By understanding the unique needs and preferences of your niche audience, you can tailor your programs or services to meet what they need, and as a result, you’ll be more likely to attract, convert, and retain more clients you love working with - and who love you right back! This episode discusses why having a clear niche is important for service-based businesses.

In this episode, you will hear: 

• Why Niching is important - especially for service-based businesses 
• The risks of not Niching enough in your business
• 4 Ways Shandra’s business suffered because she didn’t refine her niche early enough
• 3 ways to niche your business
• Practical examples of businesses that have niched well, so you can apply this to your own business
• How to know if you have niched enough, or if it’s time to refine it further
  
  

Continually narrowing your niche through testing and tweaking will support your business growth even though it may feel counterintuitive initially.

As they say: "The riches are in the niches." 
For more tips and support to grow your service-based side business come and join our Facebook group, Side Business Australia, where you can connect with other women on a similar path, ask questions, and share your knowledge. Here’s the link for you: Side Business Australia Facebook Group.

I look forward to seeing you there!

Thank you for listening to this episode of The Transit Lounge - Side Business Tips mini-series! 

We appreciate your support and hope you found the insights shared valuable. You can get easy access to the latest episode as soon as it is available, so subscribe to the podcast by clicking +Follow on your podcast app. 


Have a fantastic week!
 

This episode of The Transit Lounge Podcast is part of a series sharing  9 Side Business Tips, celebrating 9 years in business designed to help you grow your service-based Side Business.

In this episode, we share Tip 3 - Getting The Support You Need 

When you’re growing a Side Business, even if you have a solo business - you actually can’t do it all alone. You can try, but it’s likely to take you a lot longer than it could if you get the support you need.

This episode emphasises the importance of finding support, particularly "business besties," who understand the challenges of being in business - which sometimes our friends and family just don’t understand at all! 


Key Tips Mentioned in the Episode:

• Finding the right support is crucial for business success.
• Building a community of women entrepreneurs who understand your journey can provide valuable support and perspective.
• Engaging authentically in online groups, attending in-person events, and joining coaching programs are effective ways to find business besties.
• Consistency and genuine connection are key to forming meaningful relationships with potential business besties.
  
  

Important Quote from the Episode:“When I finally started to look for and find coaching groups and networks with other women, that were like me, that's when things really started to take more shape in my business.” - Shandra 

No matter the stage of your business, cultivating a supportive network can significantly impact your growth and confidence.


For more tips and support to grow your service-based side business come and join our Facebook group, Side Business Australia, where you can connect with other women on a similar path, ask questions, and share your knowledge. Here’s the link for you: Side Business Australia Facebook Group.


I look forward to seeing you there!


Thank you for listening to this episode of The Transit Lounge - Side Business Tips mini-series! Remember, the journey to entrepreneurship is more rewarding with the support of your business besties!


We appreciate your support and hope you found the insights shared valuable. You can get easy access to the latest episode as soon as it is available, so subscribe to the podcast by clicking +Follow on your podcast app. 


Have a fantastic week!

 

This episode of The Transit Lounge Podcast is part of a series sharing  9 Side Business Tips, celebrating 9 years in business designed to help you to grow your service-based Side Business.


Welcome to Tip 2 - Dealing With Discomfort...


Whilst no one really like feeling uncomfortable, it's an inevitable part of being in business, so you need to make friends with discomfort!

This episode is designed to prompt you to reflect on your current areas of discomfort in your business and consider your typical responses. This can help you recognize patterns of behaviour so you can seek support from your network to push through the discomfort and achieve your goals.

Key Tips Mentioned in the Episode:

• Expect Discomfort: Recognise discomfort as a natural part of your entrepreneurial journey.

• View Discomfort as a Friend: Embrace discomfort as a necessary companion for growth, like a supportive friend who pushes you out of your comfort zone.

• Build a Support Network: Surround yourself with other women entrepreneurs who understand your challenges and can offer guidance and encouragement.

• Reflect on Responses: Consider how you typically respond to discomfort and identify patterns to navigate them better.
  
  

Quote from the Episode:

"Get comfortable being uncomfortable, because success lies in discomfort." 
Anon



No matter what your business offers, or what stage you're at, the tips in this episode and the coming tips will be relevant and useful for you.

For more tips and support to grow your service-based side business come and join our Facebook group, Side Business Australia, where you can connect with other women on a similar path, ask questions, and share your knowledge. Here’s the link for you: Side Business Australia Facebook Group.


I look forward to seeing you there!


Thank you for listening to this episode of The Transit Lounge - Side Business Tips mini-series! We appreciate your support and hope you found the insights shared valuable. So you can get easy access to the latest episode as soon as it is available, so subscribe to the podcast by clicking +Follow on your podcast app. 



Until next time, keep taking action and making friends with discomfort!

 

In this episode of The Transit Lounge Podcast, we share the first of 9 Side Business Tips, celebrating 9 years in business and helping you to grow your Side Business.

To kick things off, we share Tip 1: Making The Most Of Your Time.

Whilst the 9 tips are not in ‘order of importance’, this tip definitely speaks to one of the biggest challenges that women with a side business have - how do you find enough time to work on your business when you have a day job and other commitments?

In life and business, time is our most precious resource, and having ways to really make the most of it can significantly impact your productivity and your business results. Throughout the episode, we share ideas and tips to help you make the most of the time you have to work on your business, so you can be productive and effective - and still have a life!

Looking at both the big picture right down to what you’re working on this week, Shandra share’s: 

• the approach that has been the most effective for her over the last nine years
• her ‘favourite’ way to make the most of your time 
• Examples of clients who have used the same strategies
• Practical steps you can take today to create momentum in your business
  
  

Relevant quotes from the episode:

"It takes as much energy to wish as it does to plan" 
Eleanor Roosevelt 
"Strategic Planning is worthless unless there is first a Strategic Vision."
John Naisbitt

No matter what your business offers, or what stage you are at, the tips in this episode and the coming tips will be relevant and useful for you.

For more tips and support to grow your service-based side business come and join our Facebook group, Side Business Australia, where you can connect with other women on a similar path, ask questions, and share your knowledge.
Here’s the link for you: Side Business Australia Facebook Group.I look forward to seeing you there!
Thank you for listening to this episode of The Transit Lounge - Side Business Tips mini-series! We appreciate your support and hope you found the insights shared valuable. 

So you can get easy access to the latest episode as soon as it is available, make sure you subscribe to the podcast but clicking +Follow on your podcast app. 

Until next time, keep taking action and making the most of your time!
 

This week’s episode is focused on 


In this episode of "The Transit Lounge," host Shandra shares tips on how you can make progress in your business even when you’re juggling all the other aspects of your life like a day job, families, pets, self care, community, social life, sleep…

Shandra shares insights and examples of the power of project management to fast track  business growth and how creating key projects can be the missing piece in your progress.


Key Points Covered:

• Setting the Stage for Success: the importance of setting clear intentions and focusing efforts on meaningful projects to avoid spinning your wheels and maximize productivity.
• The Power of Projects: Shandra shares how turning aspirations into tangible projects can propelled you forward to faster results. 
• Identifying Business Projects: Listeners are encouraged to identify projects relevant to their business stage, and the importance of prioritising foundational projects for long-term success.
• Implementing Project Management Strategies: Shandra outlines five practical steps for implementing project management in business, including checking in with the overarching vision, breaking down projects into manageable phases, and scheduling dedicated time for task completion.
• 2 Bonus Tips: Two additional tips to help you really leverage the power of project planning to achieve your business goals this year

You can listen to this episode now to discover how embracing projects can accelerate your journey towards building a thriving Side Business on the way to your future main business. 

Whether you've had your side business for a while, or you're just starting out, this episode is packed with actionable strategies to help you take your business to the next level. 

Listen now and start transforming your future business dreams into reality!

Here's to being your own boss!

For more tips, tools, and resources to help you start and grow your side business to be your future main business come and join our free Facebook group:

Side Business Australia

Thanks for tuning into this episode of The Transit Lounge with your host, Business Coach and Mentor Shandra Moran.

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