This episode is part of our Side Business Secrets interview series where we share real life stories of career women at various stages of starting and growing a side business – right from the early stages to those who have now grown from a side gig to doing it as their full time business, so that you can learn from their experience and fast track your own path to being in business…
 
 In this episode Shandra speaks with Kathryn Hunyor from Arts People. 
 
Kathryn is a Japanese-speaking Creative Director & Producer, Consultant and Speaker. She works as a consultant with some of Australia’s major arts companies including the Australian Chamber Orchestra & Sydney Opera House and collaborates with artists and presenters to create contemporary art projects between Aust and Japan. She also ​She is also doing a PhD researching the symbiosis of art and business in Japan 1880 – 2030. 
In this episode you will hear:
 

• What made her decide to focus on her side business as her main thing
• An analogy about grass that helped her get started in her business
• One question she asks herself to create more confidence
• What she struggled with in the early days
• How she ‘accidentally’ started her PHD
• And her #1 secret to share for anyone else with a business idea they just can’t shake…

Kathryn followed her passion for Japan and has created a business that aligns her skills with some of her true loves.

You can find out more and connect with Kathryn here:

artspeople.com.au

https://www.linkedin.com/in/kathryn-hunyor-a355085b/



For tips, tools and resources to help you start and grow your Side Business to be your future full-time business come and join our free Facebook group:

Side Business Australia

In this final episode you'll get clarity on 3 important Marketing terms that will help you to make decisions about how to grow your Side Business.

When you get into business, there's a lot of 'jargon and lingo' that gets thrown around, so this 4 part series is designed to help clarify what some of the most commonly used terminology is using plain language and examples.

Today's episode explores:

1. Advertising

• What's the difference between marketing and advertising?
• When to use it - and when to avoid it 

2. CTA (Call to Action)

• What it is
• Why you want to use one - and what you're really doing when you do
• Examples of different ones that are not just asking for a sale

3. Referrals

• How to get one
• What makes a good one
• and experience one in action

As we've said before, Marketing is the life blood of any successful business.

Hopefully after listening to this short series you can feel clearer and more confident about your understanding of Marketing so you can get more people to know about you and what your business offers.


Get more tips to help grow your business by grabbing a free copy of our latest guide: From Side Gig to Main Gig - 5 tools to be confident you can take your business full time.
Download your copy here

If you like this sort of food for thought and want more tips to help you grow a successful solo or side business, then come and join our free Facebook Community called 'Side Business Australia - start up, scale up, take it full time'
Request to join here

Marketing is one of the biggest challenges for women starting a side business and unless you have a background in Marketing there is a lot of new territory and terminology.

To help you build your knowledge and confidence around Marketing for your side business, this 4 part series will explain some of the most commonly used Marketing terms so you know what they mean and decide if and how they are relevant to your side business.

In Part 3 of this series Shandra gives you an overview of:

1. A Landing Page - 

• what it is
• what makes it different to a 'normal' webpage
• when you might want to use one

2. Lead Magnet - 

• what it is used for
• different types you can create
• what NOT to offer as a lead magnet

3. Branding -

• 7 elements that make up branding -its not just your logo and font!
• the benefits and impact of a strong brand - even for small business
• the most important factor to consider over the long term

No matter what stage you're at in your business, knowing and understanding these three Marketing terms will help you create a solid foundation for your business and how you use them to build your audience, attract great clients so your business can bring in reliable income sooner.


Get more tips to help grow your business by grabbing a free copy of our latest guide: From Side Gig to Main Gig - 5 tools to be confident you can take your business full time.
Download your copy here

If you like this sort of food for thought and want more tips to help you grow a successful solo or side business, then come and join our free Facebook Community called 'Side Business Australia - start up, scale up, take it full time'
Request to join here

People often say that business would be so much easier if you didn't have to do any Marketing 😅

The reality is that for 99.8% of businesses - without Marketing you don't have a business.
 
Marketing is also one of the biggest challenges for women starting a side business and unless you have a background in Marketing there is a lot of new territory and terminology. 

To help you build your knowledge and confidence around Marketing for your side business, this 4 part series will explain some of the most commonly used Marketing terms so you know what they mean and decide if and how they are relevant to your side business.

In Part 2 of this series Shandra gives you an overview of:

1. Niche - 

• what it is
• the benefits
• and why you need one 

2. Ideal Client - 

• what stage you need one
• what you have to do or know before you can identify yours
• how it impacts other aspects of your marketing

3. Content Marketing -

• the goal of Content marketing
• 7 types you can choose from
• the most important factor to consider

These are three really important aspects of the Marketing foundation of your business, so no matter what stage you are at it's important you know what they mean and to start to think about how they apply to your business.


Get more tips to help grow your business by grabbing a free copy of our latest guide: From Side Gig to Main Gig - 5 tools to be confident you can take your business full time.
Download your copy here

If you like this sort of food for thought and want more tips to help you grow a successful solo or side business, then come and join our free Facebook Community called 'Side Business Australia - start up, scale up, take it full time'
Request to join here

One if the most common concerns and challenges that women starting a side business say they have is around Marketing and how they'll get clients.

It's also one of the things that can be the most unfamiliar.

To help tackle that, this 4 part series will explain some of the most commonly used Marketing terms so you will know what they mean and how they are relevant to your side business.

In Part 1 Shandra gives you an overview of:

1. Marketing - 

• what it is and isn't and 
• the different types of Marketing 

2. A Marketing Plan - 

• what you need to include
• and what you don't need when you're starting out

3. A Launch -

• Beyond launching your overall business
• the purpose and types you can choose from

One of the best ways to build your confidence in an new area or subject matter is to start to learn the terminology. This 4 part series will help you clarify some important Marketing terminology as you build your knowledge and confidence to Market your business.

Get more tips to help grow your business by grabbing a free copy of our latest guide: From Side Gig to Main Gig - 5 tools to be confident you can take your business full time.
Download your copy here

If you like this sort of food for thought and want more tips to help you grow a successful solo or side business, then come and join our free Facebook Community called 'Side Business Australia - start up, scale up, take it full time'
Request to join here

Have you ever wondered why some people just seem to be able to make things happen and other people struggle?

Or why some people push through setbacks and others give up at the first hurdle?

Well the secret those 'get stuff done' people know is that your success is 80% Mindset...

When it comes to starting and growing a Side Business as part of your corporate escape plan you'll need to put effort into the inner game as much (if not more than!) the outer game.

In this episode of The Transit Lounge Podcast, Shandra shares:

• An example of how Mindset totally derailed a potentially great business idea
• What Mindset actually is
• How and when you can see your Mindset at work
• 2 practical tips and techniques you can use to develop a more resilient Mindset

These tips are simple ways you can tap into the super power inside your head and get your business really growing - even if you don't have a lot of experience and are not even sure if you can make it work, yet...


If you want more support and tips to help you grow your Side Business to be a viable future full time business, come and join our free community Facebook group called Side Business Australia - Start up, Scale Up, Take it full time.

In this interview podcast episode Kate shares with Shandra:

• How she got the idea to create her business
• She shares how having a strong vision for her business helped when making decisions
  
  
• The challenges of finding a physical space and dealing with planning approval
  
  
• How she had to learn and shift her thinking about marketing - even though she’d already had a successful business 
  
  
• The impact of COVID 19 and how she pivoted
• A simple thing she did to maintain her focus despite the delays and long time frame between the idea and getting the business client ready 

Kate talks about financial planning for starting a new business, combatting imposter syndrome, and the things she was ‘delusional’ about.

Tune in to this episode, as Shandra and Kate explore the highs and lows of starting a side business, so you can leverage their insights to start and grow your own successful business.


You can find out more about Kate Holmes here:
Website: Glow Dance

Facebook: @glowdancemelb

Instagram: @glowdancemelb


For tips, tools and resources to help you start and grow your Side business to be your future full-time business come and join our free Facebook group: 

Side Business Australia Private Facebook group link:

​​www.facebook.com/groups/sidebusinessaustralia/

In this episode, Shandra shares 5 Money books every woman in Business, or working towards a future business, should read. 

These are books including and 'old classic' right up to recent easy reads to help you uplevel your lifestyle and business profitability. 

Covering a range of book styles and content these 5 books will help make sure you make good money from your Side Business and then make that money work hard for you, so you don't have to.

Shandra shares:

• Quick insights into each of the 5 books
• Why they made the list
• One common principle for success that they all share

If you like this food for thought and want to make sure you can grow your Side business to be a viable future full time business then claim your free copy of our latest resource guide: 'From Side Gig to Main Gig - 5 Tools to be confident you can take your side business full time'.

You can download it here:
https://thetransitlounge.com/side/

In this interview podcast episode Cat shares with Shandra:

• Her original plan for her business and what’s going on now with the business
• She shares some game changers in regard to her marketing that have given her confidence in the results that she can achieve
• How she ran her Side Business in 10 hours a week
• What she learnt about Marketing that she calls a ‘game changer’ and how that changed how she promoted her programs
• The things she has stopped doing that helped her make more progress
• The pros and cons of having a Side Business whilst having a busy full time role
• Making the decision to go full-time in business instead of finding another job  
• The emotional impact of leaving her employee role and what role intuition had in influencing her way forward

Cat Matson shares her journey of starting and scaling her side business while still employed, and how she made the decision to go all-in with her business when her role was made redundant.

Tune in to this episode, to hear Cat Matson’s mindset, tips, and tricks for launching a successful side business, and how she leveraged an intuitive decision-making process to ensure progress.

You can find out more about Cat Matson here:

Website:  Impactful Presenters

Facebook: Speaking Confidence

Instagram: @catmatson

Twitter: @catmatson


For more tips, tools and resources to help you start and grow your Side business to be your future full-time business come and join our free Facebook group:

Side Business Australia: ​​www.facebook.com/groups/sidebusinessaustralia/

In this episode, I’m speaking with Valerie Khoo, the CEO of the Australian Writers Centre, which is Australia’s largest centre for writing courses. 

Valerie shares her inspiring story and real-life advice about starting and growing multiple side businesses. 

She started her career in Auditing but soon realised it wasn’t making her happy and decided to pursue writing, painting, and surface design as part of her ‘Portfolio Career’.

In this interview podcast episode, Valerie shares with Shandra:

• Her thoughts about right and left brain thinking
• What she did in the first 48 hours after she decided to go ‘all in on her writing career
• How she approached the move from a ‘stable’ professional role into doing something she really loved
• The impact of realising she was in the time money trap
• Her decision to freelance for variety, flexibility, and diversity
• How she narrowed down her list of potential business ideas 
• The benefits of being hands-on to get to know your business
• and she shares something she has never told people before about how the Writers Centre actually got started!

Valerie is a true ‘Multi-passionate’ entrepreneur and she talks about how she was able to take a risk and follow her dreams without fear.

You can find out more about Valerie Khoo here:

Website: Australian Writers Centre
Books: So you want to be a writer
and
Power Stories: The 8 stories You MUST Tell to Build an Epic Business
Twitter: @valeriekhoo
Facebook: Valerie Khoo

Do you enjoy this kind of food for thought?

For tips, tools, and resources to help you start and grow your side business to be your future full-time business come and join our free Facebook group:

Side Business Australia Private Facebook group