Side Hustle School

In today’s story…

The agency employee that you’ll hear about never saw himself starting a side hustle, but when he noticed one of his marketing clients making bank on seasonal pet gifts, he just couldn’t roll over anymore. He had to act!

Listen to today’s episode to learn more…

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

<img class="alignnone wp-image-1825" src="https://sidehustleschool.com/wp-content/uploads/2017/04/CG-Sig-Newsletter-300x140.png" alt="cg-sig-newsletter" width="176" height="82" srcset="https://sidehustleschool.com/wp-content/uploads/2017/04/CG-Sig-Newsletter-300x140.png 300w, https://sidehustleschool.com/wp-content/uploads/2017/04/CG-Sig-Newsletter.png 450w" sizes="(max-width: 176px) 100vw, 176px">

Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.

I use this card every day all over the world! ✈️

Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today!

Supporting the sponsors keeps the show free. Today’s episode of Side Hustle School is brought to you by Skillshare. 📷

Skillshare is giving Side Hustle School listeners 2 months of unlimited access—for $0.99! Join the 2 million students learning everything from street photography to SEO on Skillshare today!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.

Facebook,Instagram,Twitter

[email protected]

From your favorite airport

To infinity and beyond,

Last week we featured a fan of old-school board games who has had a tremendous success with multiple six-figure crowdfunding campaigns. He just wrapped up a new one that brought in just under a million dollars on Kickstarter. That new game is called Bristol 1350, and it’s about the plague. (This is a coincidence and not connected to COVID-19—they were working on this project for two years.)

Today, in our latest feature, we’ll hear from an accountant who sells spreadsheet templates and other financial resources to creatives. Janet LeBlanc is another one of those go-to case studies that I refer to when people say something like “I don’t know how to apply my skills to the world of side hustles.”

What’s happened since? Let’s hear directly from her. I’ll be back at the end to wrap us up.

Listen to today’s episode to hear more…

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

<img class="alignnone wp-image-1825" src="https://sidehustleschool.com/wp-content/uploads/2017/04/CG-Sig-Newsletter-300x140.png" alt="cg-sig-newsletter" width="176" height="82" srcset="https://sidehustleschool.com/wp-content/uploads/2017/04/CG-Sig-Newsletter-300x140.png 300w, https://sidehustleschool.com/wp-content/uploads/2017/04/CG-Sig-Newsletter.png 450w" sizes="(max-width: 176px) 100vw, 176px">

Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today!

Social media is nice, but building an email list is still the single best way to get customers and clients for your hustle. It's not hard to get started—sign up for a 30-day trial and join the list-building challenge! You’ll be up and running in no time.

Side Hustle School is brought to you by American Express.

No matter what you do in business, from working nine-to-five to working five-to-nine, it’s easier when you don’t go it alone. Get the powerful backing of American Express—don't do business without it! 💳

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.

Facebook,Instagram,Twitter

[email protected]

From your favorite airport

To infinity and beyond,

What we’re all trying to accomplish, one way or another: we want to reach people (the right people) with our work. And so because there is no single best way to do that, most of us tend to flounder a bit. We try a lot of different things. We might look for miracle cures, like if a publicist or company promises to open the right doors and magically get us on the Today Show or the TED stage.

Well, today’s caller is trying to build her brand as a lifestyle coach. Should she hire a publicist to book her as a guest on podcasts?

I have a clear answer! And since it’s not a favorable one, I also have an suggestion.

“I’m trying to build my brand as a health and lifestyle coach, and a friend suggested I appear on podcasts to gain followers and influence. How would I go about doing this? No one really knows me yet. I did some searching and saw that I could hire a publicist to pitch me to various shows as an expert, but it’s expensive and I don’t have a big budget. Do you think this would be worth it? If not, what else should I try? ”

Listen to today’s episode to learn more…

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

<img class="alignnone wp-image-1825" src="https://sidehustleschool.com/wp-content/uploads/2017/04/CG-Sig-Newsletter-300x140.png" alt="cg-sig-newsletter" width="176" height="82" srcset="https://sidehustleschool.com/wp-content/uploads/2017/04/CG-Sig-Newsletter-300x140.png 300w, https://sidehustleschool.com/wp-content/uploads/2017/04/CG-Sig-Newsletter.png 450w" sizes="(max-width: 176px) 100vw, 176px">

Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.

I use this card every day all over the world! ✈️

Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today!

Supporting the sponsors keeps the show free. Today’s episode of Side Hustle School is brought to you by Skillshare. 📷

Skillshare is giving Side Hustle School listeners 2 months of unlimited access—for $0.99! Join the 2 million students learning everything from street photography to SEO on Skillshare today!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.

Facebook,Instagram,Twitter

[email protected]

From your favorite airport

To infinity and beyond,

Over the past 1,500 episodes we’ve featured more than 100 online courses, and there’s quite a range in pricing.

I’ve been working on some new course outlines myself, and also thinking through this question. As part of making the decision, you don’t only want to think about what’s “fair” or what your time is worth … ideally you want to arrive at a final price that customers feel is a perfectly rational price for them to pay in exchange for access to the experience. 

So if you want to break in—what do you do?

“Hi Chris, this is Larry from Vancouver and I’ve followed the show for years. I’ve heard many case studies on the show about online courses. One thing I’ve noticed is that the pricing for these courses is all over the map! Some cost $50 or $100, others are $1,000 or more. For example, you recently had someone who does voiceover work share their story in a Failure Friday episode.

Listen to today’s episode to learn more…

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

<img class="alignnone wp-image-1825" src="https://sidehustleschool.com/wp-content/uploads/2017/04/CG-Sig-Newsletter-300x140.png" alt="cg-sig-newsletter" width="176" height="82" srcset="https://sidehustleschool.com/wp-content/uploads/2017/04/CG-Sig-Newsletter-300x140.png 300w, https://sidehustleschool.com/wp-content/uploads/2017/04/CG-Sig-Newsletter.png 450w" sizes="(max-width: 176px) 100vw, 176px">

Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.

I use this card every day all over the world! ✈️

Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today!

Supporting the sponsors keeps the show free. Today’s episode of Side Hustle School is brought to you by Skillshare. 📷

Skillshare is giving Side Hustle School listeners 2 months of unlimited access—for $0.99! Join the 2 million students learning everything from street photography to SEO on Skillshare today!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.

Facebook,Instagram,Twitter

[email protected]

From your favorite airport

To infinity and beyond,

Today’s episode is part of a feature we call ‘Your First $1,000.’ As you might surmise from the title, this is all about how someone made their first $1,000.

How did they get to that point? Not their first $100,000—that’s cool, but it would probably be a long story.

But what about their first $1,000—how did they make that happen, what did it feel like, and what did they learn?

Let’s hear today’s story. I’ll be back at the end to wrap us up. 

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

<img class="alignnone wp-image-1825" src="https://sidehustleschool.com/wp-content/uploads/2017/04/CG-Sig-Newsletter-300x140.png" alt="cg-sig-newsletter" width="176" height="82" srcset="https://sidehustleschool.com/wp-content/uploads/2017/04/CG-Sig-Newsletter-300x140.png 300w, https://sidehustleschool.com/wp-content/uploads/2017/04/CG-Sig-Newsletter.png 450w" sizes="(max-width: 176px) 100vw, 176px">

Want to build any kind of website for your hustle? If so, you'll need somewhere to host it! This is the reliable company I've used for many websites. It's cheap, flexible, and offers support 24-7.

Get your own hosting plan for just $2.49 a month!

Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.

I use this card every day all over the world! ✈️

Side Hustle School is brought to you by American Express.

No matter what you do in business, from working nine-to-five to working five-to-nine, it’s easier when you don’t go it alone. Get the powerful backing of American Express—don't do business without it! 💳

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.

Facebook,Instagram,Twitter

[email protected]

From your favorite airport

To infinity and beyond,

In today’s story…

Serge Karnegie is an inventor. Just like Thomas Edison before him, he has a knack for coming up with novel ways to solve difficult problems. His friend, Solyman Najimi, is a business whizz. He has a wealth of experience in retail distribution and manufacturing. Together, they’ve created a highly successful side hustle with a one of a kind product.

Let’s start with the beginning of their partnership. Ten years ago, Serge and Solyman met while they were both working for an energy drink company.

The realized they were kindred spirits. Each enjoyed brainstorming product ideas, and they had skills that were different but complementary. Serge had more of an inventor’s touch, whereas Solyman was all about getting ideas out to market.

Serge’s first attempt fell short. He put a lot of work into something that just didn’t work. In fact, you could say it went down the drain… because drains are what came next.

Great inventors rarely strike gold the first time. When Thomas Edison invented the lightbulb, it didn’t happen right away. When he spoke of the process, he said, “I didn’t fail 1,000 times. The light bulb was an invention with 1,000 steps.”

So in the spirit of Edison, Serge continued to invent. And here’s where that practical problem came in. As a husband and father of two girls, he noticed a lot of long strands of hair scattered throughout his home. Day after day, hair kept clogging up the drains. So, he created a small, mushroom shaped drain plug. It was filled with holes so the water could flow freely, but it also caught any excess hair and kept it out of sight. He called it the TubShroom!

He took the concept to Solyman, and they decided to partner up. Serge would be the inventor, and Solyman the business mind who would take the idea to market.

Since they already had a prototype, they decided to launch the product on Kickstarter before spending too much money. This time, they learned from previous mistakes and marketed the listing in message boards. Starting with a modest goal of $12,000, they ended up raising $59,267 from 2059 backers. A huge win!

They knew they had a winner on their hands. So, Solyman used his experience in distribution to build on that traction. He approached Bed, Bath & Beyond and convinced them to give the product a trial. Why would they say yes so quickly? Because they’d seen the Kickstarter success and knew the product had market validation.

The Bed, Bath & Beyond trial was a huge success, which led to them stocking the TubShroom in over 1,000 stores. But, the success wasn’t lost on would be competitors, and several similar products began to show up on the market.

In fact, knock-offs and counterfeiters have been their greatest challenge. As Solyman put it:

“I guess imitation is the greatest form of flattery. I always tell Serge that no one makes counterfeits of products that aren’t winners.”

Fortunately, patent law is an area that Solyman knew a lot about. In the United States, a patent is an official way of proving that you were the one who created something. It gives you legal protection if a competitor tries to copy anything unique to your invention. Solyman and Serge took the time to patent the TubShroom, which helped them ward off at least some of the copycats.

What started as a little invention between two friends, has now turned into a thriving business. One that’s allowed both Serge and Solyman to leave their jobs and go all-in with TubShroom land.

In the last year their little drain unclogging solution has generated more than a million dollars in profits. 35% of that came from retail sales and the other 65% comes from online sales. The online sales come through their own website, Amazon, and eBay.

Like any great inventor, Serge is always coming up with new concepts and that is how they plan to keep the business growing. In the last year they’ve launched a TubShroom for the kitchen (SinkShroom) and have other products for all other drains.

Their goal is for the TubShroom family of products to become synonymous with drain protection. They continue to tweak and improve their range of products to be better for their customers.

Although they deal in inventing products that make people lives easier, the profits they’ve unclogged through this side hustle turned million-dollar business could be their greatest invention of all.

Listen to today’s episode to learn more…

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

<img class="alignnone wp-image-1825" src="https://sidehustleschool.com/wp-content/uploads/2017/04/CG-Sig-Newsletter-300x140.png" alt="cg-sig-newsletter" width="176" height="82" srcset="https://sidehustleschool.com/wp-content/uploads/2017/04/CG-Sig-Newsletter-300x140.png 300w, https://sidehustleschool.com/wp-content/uploads/2017/04/CG-Sig-Newsletter.png 450w" sizes="(max-width: 176px) 100vw, 176px">

Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.

I use this card every day all over the world! ✈️

Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today!

Supporting the sponsors keeps the show free. Today’s episode of Side Hustle School is brought to you by Skillshare. 📷

Skillshare is giving Side Hustle School listeners 2 months of unlimited access—for $0.99! Join the 2 million students learning everything from street photography to SEO on Skillshare today!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.

Facebook,Instagram,Twitter

[email protected]

From your favorite airport

To infinity and beyond,

Today’s caller wants to enter the world of personal finance experts and influencers. As she notes, she’s not the only one! There’s a huge community writing and speaking on PF on just about every social network and platform. This started with blogs back in the day, and it’s spread along with the rise of other mediums.

So if you want to break in—what do you do?

“Hi, it’s Melissa from Denver, Colorado. I binge listen to episodes when I’m in the gym, and I’ve been hoping to start my own project soon. Here’s my idea.

Personal finance is a huge industry, with lots of bloggers, YouTubers, and podcasters all putting out a lot of content every day. It’s crowded but there also seems to be an insatiable demand for this content. I’d like to break in, but I don’t know where to start.

If it helps, I recently graduated college and did some side hustling to pay my way through. I think that’s a good angle but I’m also not sure it’s specific enough. How would you go about entering this market?”

Listen to today’s episode to learn more…

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

<img class="alignnone wp-image-1825" src="https://sidehustleschool.com/wp-content/uploads/2017/04/CG-Sig-Newsletter-300x140.png" alt="cg-sig-newsletter" width="176" height="82" srcset="https://sidehustleschool.com/wp-content/uploads/2017/04/CG-Sig-Newsletter-300x140.png 300w, https://sidehustleschool.com/wp-content/uploads/2017/04/CG-Sig-Newsletter.png 450w" sizes="(max-width: 176px) 100vw, 176px">

Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.

I use this card every day all over the world! ✈️

Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today!

Supporting the sponsors keeps the show free. Today’s episode of Side Hustle School is brought to you by Skillshare. 📷

Skillshare is giving Side Hustle School listeners 2 months of unlimited access—for $0.99! Join the 2 million students learning everything from street photography to SEO on Skillshare today!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.

Facebook,Instagram,Twitter

[email protected]

From your favorite airport

To infinity and beyond,

I believe we can learn as much from failure as we can from success, if not more. It’s with this principle in mind that I offer you a weekly segment called Failure Friday: a collection of short stories all about mistakes, missteps, disasters, and of course, failure. 

Just like our Throwback Thursday segment, you’ll hear directly from side hustlers who have struggled to get something off the ground. They’ll tell you a short story of something that went very wrong.

The stories will vary, but often it starts with an idea, what they thought would happen and what really happened—and of course, what they learned.

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

<img class="alignnone wp-image-1825" src="https://sidehustleschool.com/wp-content/uploads/2017/04/CG-Sig-Newsletter-300x140.png" alt="cg-sig-newsletter" width="176" height="82" srcset="https://sidehustleschool.com/wp-content/uploads/2017/04/CG-Sig-Newsletter-300x140.png 300w, https://sidehustleschool.com/wp-content/uploads/2017/04/CG-Sig-Newsletter.png 450w" sizes="(max-width: 176px) 100vw, 176px">

Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today!

Social media is nice, but building an email list is still the single best way to get customers and clients for your hustle. It's not hard to get started—sign up for a 30-day trial and join the list-building challenge! You’ll be up and running in no time.

Side Hustle School is brought to you by American Express.

No matter what you do in business, from working nine-to-five to working five-to-nine, it’s easier when you don’t go it alone. Get the powerful backing of American Express—don't do business without it! 💳

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.

Facebook,Instagram,Twitter

[email protected]

From your favorite airport

To infinity and beyond,

So far in these features we’ve had a New York City musician with a blog teaching jazz that becomes a multiple six-figure business and an Australian woman who draws houses.

Today, in our latest feature, we’ll hear from Alex Bricker, an English teacher who turned his passion for verbs into online income. We first featured him many days ago – way back in in Episode 499.

What’s happened since? Let’s hear directly from them. I’ll be back at the end to wrap us up.

Listen to today’s episode to hear more…

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

<img class="alignnone wp-image-1825" src="https://sidehustleschool.com/wp-content/uploads/2017/04/CG-Sig-Newsletter-300x140.png" alt="cg-sig-newsletter" width="176" height="82" srcset="https://sidehustleschool.com/wp-content/uploads/2017/04/CG-Sig-Newsletter-300x140.png 300w, https://sidehustleschool.com/wp-content/uploads/2017/04/CG-Sig-Newsletter.png 450w" sizes="(max-width: 176px) 100vw, 176px">

Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today!

Social media is nice, but building an email list is still the single best way to get customers and clients for your hustle. It's not hard to get started—sign up for a 30-day trial and join the list-building challenge! You’ll be up and running in no time.

Side Hustle School is brought to you by American Express.

No matter what you do in business, from working nine-to-five to working five-to-nine, it’s easier when you don’t go it alone. Get the powerful backing of American Express—don't do business without it! 💳

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.

Facebook,Instagram,Twitter

[email protected]

From your favorite airport

To infinity and beyond,

This episode reminds me a little of bat houses, which we featured in a story a couple of years ago. Then, completely unrelated, we got another story from a different bat house brand a couple of weeks later. We have an update from one of those guys coming up in a forthcoming Throwback Thursday episode. Basically—you never know what you’re going to get. Let’s see if we can help out this listener who’s wondering about importing this item (rain barrels, not bat houses) from the Netherlands.

“Hi, this is Katie from Omaha, Nebraska. I’m thinking about starting a side hustle involving rain barrels. I found a rain barrel that I love, but it’s made in the Netherlands. And they told me that they don’t sell in the United States. Should I try to find a way to partner with this company to distribute these rain barrels? Or would it be better to find a manufacturer myself and distribute it? Thank you.”

Listen to today’s episode to learn more…

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

<img class="alignnone wp-image-1825" src="https://sidehustleschool.com/wp-content/uploads/2017/04/CG-Sig-Newsletter-300x140.png" alt="cg-sig-newsletter" width="176" height="82" srcset="https://sidehustleschool.com/wp-content/uploads/2017/04/CG-Sig-Newsletter-300x140.png 300w, https://sidehustleschool.com/wp-content/uploads/2017/04/CG-Sig-Newsletter.png 450w" sizes="(max-width: 176px) 100vw, 176px">

Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.

I use this card every day all over the world! ✈️

Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today!

Supporting the sponsors keeps the show free. Today’s episode of Side Hustle School is brought to you by Skillshare. 📷

Skillshare is giving Side Hustle School listeners 2 months of unlimited access—for $0.99! Join the 2 million students learning everything from street photography to SEO on Skillshare today!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.

Facebook,Instagram,Twitter

[email protected]

From your favorite airport

To infinity and beyond,