“Noone cares about you, they care about themselves” is the point of view good marketers and advertisers use to approach the world. So, then... how do you make people care about your #sidehustle? How do you sell your product? How do you get attention? Fact is, you’ll need to win people over to get your side hustle or business off the ground - whether customers, investors, people you want to hire, advisors, and anyone else who you think can help. In this episode, we’ll talk about just that.