Every agent’s workflow is packed with tools, tabs, and to-dos. What if one assistant could pull it all together and actually help move things forward?

In this episode, I’m joined by Michael Martin and Eugene Pak from Sidekick, the AI-powered assistant that’s about to launch right inside the Doorify dashboard. 

Michael and Eugene break down how Sidekick was built, who it’s really for, and why it works better than a generic chatbot. We talk through how Sidekick interprets goals, pulls from MLS data, and helps with tasks like pricing conversations and follow-up messages.

We also talk about AI habits, market reports, and the challenge of helping agents ask better questions. And we preview what Doorify users can expect once Sidekick goes live in December.

Listen now to hear how Sidekick fits into your day and why it’s worth exploring when it hits the Doorify dashboard.

Specifically, this episode highlights the following themes: 

• What Sidekick actually does and how agents are using it
• Why MLS data feels different when used in conversation
• How AI can reduce busywork without removing the human side of real estate

Links from this episode:

• Get to know more about Eugene Pak: https://www.linkedin.com/in/eugenepak
• Learn more about Michael Martin: https://www.linkedin.com/in/michaelsunmartin
• Learn more about Sidekick: https://www.sidekickdata.io
• Learn more about Doorify MLS: https://www.trianglemls.com

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