Agents are constantly looking for ways to stand out in a competitive market. The right tools can turn information into instant, actionable insights that clients actually care about.

In this episode, Allan Nielsen speaks with James Rogers, founder and CEO of RealReports, about how AI is helping real estate professionals gain a competitive edge. James shares the story of how a personal homebuying challenge inspired the creation of RealReports, a platform that delivers accurate property data in seconds. 

The discussion covers the integration with Doorify, creative ways agents are using the tool to win listings, and why it’s as beneficial for new agents as it is for seasoned pros. They also address how RealReports’ AI bot, Aiden, ensures answers remain grounded in fact. This conversation offers a clear view of AI’s role in supporting, not replacing agents.

This episode offers practical examples of how AI can integrate into an agent’s workflow without adding complexity. Listeners will come away with insights on using RealReports and Doorify to deliver value and efficiency at every step of a transaction.

Specifically, this episode highlights the following themes: 

• Using AI to deliver fast, accurate property insights
• Creative ways to win listings and generate leads with data
• How RealReports integrates seamlessly with Doorify for agents

Links from this episode:

• Learn more about Doorify: https://doorifymls.com
• Know more about James Rogers: https://www.linkedin.com/in/jamesrogers10
• Learn more about RealReports: https://www.bhr.fyi

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Pricing is one of the most important parts of a real estate deal. Getting it right, and doing it quickly, helps agents stand out.

In this episode, Allan Nielsen, VP of MLS Systems at Doorify, talks with Tom Cunningham, the founder of CMAsnap. Tom has been in real estate for nearly 20 years and built CMAsnap to help agents price homes faster and more accurately. 

They talk about how the tool has helped agents save time, look more prepared, and build trust with clients. Allan shares how Doorify chose to offer CMAsnap and what they’ve seen since adding it to the dashboard. Tom also gives updates on what new features are coming and how they’re helping agents learn how to use the tool better.

If you’re an agent who wants to spend less time building CMAs and more time with clients, this episode shows how CMAsnap can help.

Specifically, this episode highlights the following themes: 

• How CMAsnap makes CMAs faster and easier
• Feedback from agents who use the tool
• New features and training that help agents get started

Links from this episode:

• Learn more about Doorify: https://doorifymls.com
• Learn more about CMAsnap: https://cmasnap.com
• Know more about Tom Cunningham: https://www.linkedin.com/in/tom-cunningham-0b5a6715

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The real estate tech landscape is crowded with portals that sell leads and rank results by who pays the most. But there’s one project that’s doing things differently by giving control back to MLSs and brokers.

In this episode, I’m talking with Dan Troup, CEO of the Broker Public Portal (BPP), alongside our VP of Product Allan Nielsen. Dan shares why BPP was built, what makes it fundamentally different from other platforms, and how it’s helping local MLSs compete with the big players without compromising data or values. 

We also talk about Doorify’s plan to use BPP’s tech in everything from our public-facing search to multi-market broker tools. Allan explains how clean data and smart partnerships are already removing barriers that used to slow everything down. And we get into the future of AI, search intent, and why knowing what people are asking for might be even more valuable than the data itself.

The next generation of real estate search isn’t about gatekeeping, it’s about getting out of the way. Listen in to hear how this partnership is making that possible.

Specifically, this episode highlights the following themes: 

• How BPP’s governance model keeps it industry-first and community-driven
• What “search as a service” means for real estate product development
• Why standardized data is critical for fast, flexible innovation

Links from this episode:

• Get to know more about Dan Troup: https://www.linkedin.com/in/dantroup
• Learn more about Broker Public Portal: https://brokerpublicportal.com
• Explore Doorify MLS: https://doorifymls.com

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Home prices aren’t falling, but affordability is. Despite rising inventory, the Triangle market remains tight and the pressure on homebuyers keeps climbing.

For this quarter’s roundtable, I brought together some of the sharpest minds from UNC Kenan-Flagler to unpack what’s going on beneath the surface of our local housing market. Jacob Sagi, Roberto Quercia, Jim Spaeth, and Eric Maribojoc joined me, along with board members John Wood and Matty Brown, to dig into the numbers and the bigger story. 

From aging buyers and shrinking school enrollments to the real impact of land use and infrastructure gaps, we covered the challenges no one’s really solved yet. We also looked at what markets like Houston are doing differently and what North Carolina might want to pay attention to. 

Listen in to hear what the data’s telling us and what we might actually do about it.

Specifically, this episode highlights the following themes: 

• How housing affordability has changed across the Triangle since 2020
• The shrinking school-aged population and what it signals
• Why zoning reform and infrastructure investment are key to long-term solutions

Links from this episode:

• Learn more about Triangle MLS: https://www.trianglemls.com
• Learn more about UNC Kenan-Flagler Business School: https://www.kenan-flagler.unc.edu
• Know more about Jacob Sagi: https://www.kenan-flagler.unc.edu/faculty/directory/jacob-sagi
• Know more about Jim Spaeth: https://www.linkedin.com/in/meetjimspaeth
• Know more about Roberto Quercia: https://planning.unc.edu/faculty/quercia
• Know more about Eric Maribojoc: https://www.linkedin.com/in/eric-maribojoc-a2682122

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When your calendar's packed and your phone won’t stop buzzing, it’s easy to believe burnout is just part of the job. 

But what if the real key to growth is doing less but better?

In this episode, I sit down with Emily Terrell, real estate coach, investor, and business owner who figured out how to stop trading time for transactions. We talk about the systems she built that made her business scalable, how she trained her team using tools like Nekst, and how she made room for a lifestyle that includes six months by the beach. Emily opens up about the life shift that pushed her to start leveraging, what new agents get wrong about social media, and the parenting hacks that helped her stay present without putting her business on pause. 

We also get into the step-by-step approach she used to document her workflows, create training processes, and teach her team to run without her. From transaction management checklists to investing strategies, she’s found ways to make consistency her superpower.

So listen in to hear how Emily built a business that supports her life, not the other way around.

Specifically, this episode highlights the following themes: 

• Building repeatable systems for real estate success
• Shifting from solo hustle to strategic leverage
• Coaching insights that prioritize mindset and simplicity

Links from this episode:

• Follow Emily Terrell on Instagram: https://www.instagram.com/coachemilyterrell
• Know more about Andrea Siracuse: https://www.linkedin.com/in/andrea-siracuse
• Learn more about Doorify: https://doorifymls.com

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Most agents log into their MLS every day without considering the value it actually delivers. That quiet, essential tool deserves a louder role in the client conversation.

In this episode, I’m joined by Brian Boero, co-founder of 1000WATT and one of the most experienced voices in real estate marketing and media. With a career that stretches back to 1997, including leadership roles at Inman and early innovations in e-signature tech, Brian brings sharp insights into how real estate professionals can better communicate their value. 

We talk about the MLS not just as a backend utility, but as an under-leveraged strategic tool. Brian also weighs in on client portals, pattern-breaking marketing tactics, and the importance of raising professional standards across the industry. 

Brian also highlights how newer tools like client portals can strengthen relationships long after a deal closes.

If you’ve ever brushed past the MLS as “just part of the job,” this episode will get you thinking differently. Listen in and consider how reframing your MLS membership might change the way you talk about your value.

Specifically, this episode highlights the following themes: 

• Why the MLS is still one of the strongest differentiators agents have
• How agents can reposition the MLS in client communication
• Simple ways to use client portals for retention and long-term trust

Links from this episode:

• Know more about Brian Boero: https://www.linkedin.com/in/bboero
• Check out 1000WATT and sign up for their newsletter: https://1000watt.net
• Know more about Andrea Siracuse: https://www.linkedin.com/in/andrea-siracuse
• Learn more about Doorify: https://doorifymls.com

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Listings shouldn’t take hours to create or risk getting flagged for small compliance issues. With the right tech, they don’t have to.

In this episode, I sat down with Will Ogles, Chief Product Marketing Officer at Ocusell, to talk about what their new partnership with Dorify MLS means for real estate professionals. Will walks us through the most common pain points around listing, from time-consuming forms to frustrating compliance errors and how Ocusell is tackling them head-on. 

We talked about AI, intuitive listing tools, and why choice in tech matters for agents and brokers. This integration is built to work right alongside existing workflows, saving time while reducing errors. 

If you’re in the MLS world or anywhere near listings, this episode is worth your time. Will's take on tech, agent choice, and everyday tools might give you a new way to look at listings.

Specifically, this episode highlights the following themes: 

• Why MLS listing errors happen and how Ocusell prevents them
• How Ocusell uses AI in real, practical ways (not just hype)
• What the Doorify + Ocusell partnership means for agents

Links from this episode:

• Learn more about Ocusell: https://www.ocusell.ai
• Follow Ocusell on LinkedIn: https://www.linkedin.com/company/ocusell
• Know more about Andrea Presnal: https://www.linkedin.com/in/andrea-siracuse
• Learn more about Doorify: https://doorifymls.com

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Forget about chasing views or trying to game the algorithm. Content that actually leads to clients looks a lot different — and way more personal — than most agents think.

In this episode, I’m joined by Travis Albritton, content strategist, founder of Honest Podcasts, and a behind-the-scenes force here at Doorify. Travis has helped shape our social strategy, podcast growth, and overall media game, so I knew he’d be the perfect person to talk about what’s actually working in real estate content right now. 

We get into the shift toward more authentic, consistent posting, how to use video without overcomplicating it, and why trends don’t always mean doing what everyone else is doing. We also touch on where things are headed with AI, new platforms, and how to stay focused on what works.

If you want a clear take on what’s working, and what’s not, when it comes to content and media in real estate, this one’s packed with insight. Hit play and get ahead of the curve.

Specifically, this episode highlights the following themes: 

• Creating original content that builds trust and authority
• The difference between trend-chasing and consistency
• How agents can use video content without overthinking it

Links from this episode:

• Know more about Travis Albritton: https://www.linkedin.com/in/travis-albritton
• Know more about Andrea Presnal: https://www.linkedin.com/in/andrea-siracuse
• Learn more about Doorify: https://doorifymls.com
• Learn more about Honest Podcasts: https://honestpodcasts.com/podcast-production-company

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From AI-powered listings to data standardization, what does the future hold for MLS platforms, brokers, and real estate professionals?

I sat down with Daniel Jones, CEO of Hive MLS, to talk about how our MLSs—Doorify and Hive—are tackling these challenges and shaping the future of real estate data and technology. Daniel and I have crossed paths at conferences for years, and we finally had the chance to sit down and talk about the challenges and opportunities we’re seeing in the MLS world. 

We got into the nitty-gritty of running MLS platforms, from structuring services and partnerships to solving data problems and integrating AI-powered tools. And, of course, we touched on the future of lockbox access, membership rules, and how MLSs can work together without losing their independence.

This conversation is just the start. There’s so much opportunity to improve MLS systems for brokers, and Daniel and I are both committed to pushing things forward. Listen in to hear how these changes could impact the way you work.

Specifically, this episode highlights the following themes: 

• The role of AI in streamlining MLS listings and improving efficiency
• How MLSs can better standardize and manage data for brokers
• Challenges and solutions for cross-market access and lockbox management

Links from this episode:

• Know more about Daniel Jones: https://www.linkedin.com/in/keepinupwdjones
• Know more about Matt Fowler: https://www.linkedin.com/in/matttriangle
• Learn more about Doorify: https://doorifymls.com
• Learn more about HIve: https://www.ncrmls.com

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As real estate evolves, so does the need for stronger leadership, better coaching, and more inclusive opportunities. 

But why aren’t more women leading the charge in the coaching space?

Danielle Wilkie has spent 25 years scaling businesses, leading national teams, and driving innovation in both real estate and technology. After heading coaching initiatives at Compass, she saw a major gap—women were underrepresented at the highest levels of real estate coaching. 

Now, as the founder and CEO of The Helm, Danielle is changing that narrative. In this episode, we talk about the evolution of coaching, the challenges women face in the industry, and why having the right community can make all the difference.

Tune in to hear her insights and learn how to build a stronger, more sustainable business with the right support.

Specifically, this episode highlights the following themes: 

• The importance of coaching in real estate and why women are underrepresented in leadership roles
• How to manage fear and self-doubt as an entrepreneur
• The future of real estate and the industry shifts happening now

Links from this episode:

• Know more about Danielle Wilkie: https://www.linkedin.com/in/daniellewilkie
• Know more about The Helm: https://www.the-helm.com
• Follow The Helm on Instagram: https://www.instagram.com/wisdomfromthehelm
• Know more about Andrea Presnal: https://www.linkedin.com/in/andrea-siracuse

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