Doorify Real Estate Podcast

Agents and appraisers are facing more questions than ever about Accessory Dwelling Units—what counts, what doesn’t, how to verify, and why details really matter. 

In this episode, Samantha Pawloski brings together Jamie Ferguson, an ADU expert and realtor, and Bob McManus, a seasoned appraiser, to break down real-world strategies for getting ADU listings right. They outline exactly how to recognize a true ADU, the steps for checking permits and legal status, and why marketing these features correctly connects the right buyers to the right homes.

Learn how to avoid costly listing mistakes, get tips for due diligence, and discover how MLS fields—especially with the UAD 3.6 update—help appraisers, agents, and clients. Whether you’re helping families house aging parents or shoppers looking for rental income, you need to know the rules, spot the red flags, and document ADUs with confidence. Plus, hear about the upcoming educational event and new Doorify features designed to make your job easier.

Thinking of listing a property with an ADU or helping buyers plan one? Start with this episode for practical, usable guidance. Tune in now!

Specifically, this episode highlights the following themes:

• How agents can spot a real ADU and what features are required
• The fastest ways to verify ADU permits and legal usage
• What often gets mistaken for an ADU and why it matters

Links from this episode:
Know more about Jamie Ferguson: https://www.instagram.com/cardinaladu/ www.CardinalADU.com

Know more about Bob McManus: https://www.linkedin.com/in/robert-j-mcmanus-28956b25/
Learn more about Doorify: https://doorifymls.com

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Cybersecurity threats aren't just targeting systems anymore, they're targeting people. A few seconds of hesitation can be the difference between preventing an attack and dealing with weeks of recovery.

In this presentation, Matt Cohen, Principal of Advisory Services at Cotality and a cybersecurity expert with more than 30 years of experience protecting the real estate industry, explains why phishing, text scams, voice cloning, and social engineering have become some of the biggest risks facing MLSs, associations, and brokerages. He walks through the tactics attackers are using today, how staff members are being targeted, and why strong verification policies matter more than ever. 

The presentation also covers practical steps organizations can take to reduce risk without sacrificing customer service. Anyone responsible for handling member accounts or sensitive information will find these recommendations immediately applicable.

Listen to the full presentation to learn practical habits and verification strategies that can help prevent costly cyber attacks.

Specifically, this episode highlights the following themes:

• Why attackers focus on people instead of technology
• Practical ways to recognize and stop phishing, smishing, vishing, and social engineering
• Building verification policies that protect member accounts and organizational trust

Links from this episode:
Know more about Matt Cohen: https://www.linkedin.com/in/mcohenmn
Learn more about Doorify: https://doorifymls.com

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Real estate pros need technology that doesn’t just sit in the background—it needs to deliver real, immediate business value, every single day. 

In this episode, Matt Fowler and Allan Nielsen welcome Zach Gorman as he introduces a total redesign of Real Reports and showcases Aiden, the new agentic AI assistant that helps you find and act on opportunities, all from your MLS dashboard.

Zach Gorman explains why the new Real Reports platform is more than a facelift: it’s focused on actionable data, faster business, and AI that works with you. Discover how Aiden surfaces daily priorities, prepares you for meetings, finds leads, and performs tasks in seconds while you stay in control. Matt Fowler and Allan Nielsen walk through exactly what you get, how to access it, and the steps to start using agentic AI in your business today.

The conversation also covers simple ways to get started, training and support, and how to keep your workflow simple as these tools get smarter. If you’re curious about practical, real-world AI, or just looking for an easier way to handle property research, lead gen, and client follow-up, this episode is for you.

Listen to the full episode to learn how the new Real Reports and Aiden can turn your Monday morning into a launchpad for business results.

Specifically, this episode highlights the following themes:

• Why Real Reports redesigned the entire platform for faster, clearer insights
• How the new Aiden AI works as your business momentum engine
• Practical ways to use Aiden for CMA, prospecting, client prep, and running your day

Links from this episode:
Know more about Zach Gorman: https://www.linkedin.com/in/zgorman00/
Learn more about Doorify: https://doorifymls.com

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Homebuyers today expect more than listing photos and property details. They want to understand the lifestyle, the neighborhood, and the community before ever scheduling a showing, and AI is helping make that possible.

In this conversation, Andrea Presnal of Doorify MLS sits down with Lisa Nickerson, CEO of Infinityy, to talk about how AI is reshaping the home search experience while keeping real estate professionals at the center of the transaction. Lisa shares how Infinityy combines trusted MLS data with conversational AI to answer buyer questions, provide neighborhood context, and help agents better understand what consumers are looking for. 

She also explains why trusted data remains essential for AI, how consumer expectations are changing, and why technology should empower agents rather than replace them.

Listen to the full episode to hear how Doorify and Infinityy are helping shape the future of home search.

Specifically, this episode highlights the following themes:

• How AI is transforming the home search experience while supporting real estate professionals
• Why trusted MLS data is the foundation of effective AI-powered real estate tools
• How consumer behavior and lifestyle preferences are shaping the future of home buying

Links from this episode:
Know more about Lisa Nickerson:https://www.linkedin.com/in/lisanickerson
Learn more about Infinityy: https://infinityy.com
Learn more about Doorify: https://doorifymls.com

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Efficiency is essential for today’s real estate professionals. Managing listings across multiple platforms, systems, and workflows can quickly become time-consuming, especially when duplicate data entry and incomplete information create unnecessary delays.

In this conversation, Allan Nielsen, VP of MLS Systems at Doorify MLS, and Samantha Pawloski, Product Owner at Doorify MLS, sit down with Patrick Brossart, Director of Customer Success at Ocusell. Patrick explains how Ocusell is simplifying listing management through its List Everywhere approach, AI-powered data enrichment, and workflow automation. He also shares how the platform helps agents and brokers reduce repetitive tasks, improve data accuracy, and get listings where they need to go faster.

As the listing process continues to evolve, technology that streamlines workflows without sacrificing accuracy can have a significant impact on both agents and brokerages. Tune in to hear how Ocusell is helping create a faster, more connected listing experience.

Specifically, this episode highlights the following themes:

• Simplifying listing entry across multiple MLSs and business systems
• Using AI to improve listing completeness and reduce manual work
• Creating more efficient workflows for agents, brokers, and MLS organizations

Links from this episode:

• Know more about Patrick Brossart: https://rocketreach.co/pat-brossart-email_74794842
• Learn more about Ocusell: https://ocusell.com
• Learn more about Doorify: https://doorifymls.com

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Data has become one of the most valuable assets in real estate, but managing it across multiple platforms isn't always easy.

I sat down with Michael Walliser, Founder of EasyDigz, alongside my colleague Matt Nagy, VP of Engineering at Doorify MLS, to talk about how bringing real estate tools together can help brokers, agents, and their clients work more efficiently. Drawing from his experience as a broker since 2006, Michael explained how EasyDigz was built to solve the everyday frustrations of disconnected software by combining CRM, client communication, analytics, marketing, and transaction workflows into one branded platform. 

Matt shared how Doorify's engineering team supports that vision through the Doorify Marketplace, making it easier for technology partners to securely integrate with MLS data. We also talked about natural language search, brokerage analytics, long-term content marketing, client engagement, and why owning your brand and customer relationships is becoming more important as the industry evolves. 

Listen to the full episode to hear how EasyDigz and Doorify are working together to give brokers more flexibility, better visibility into their business, and greater control over the client experience.

Specifically, this episode highlights the following themes:

• Building a unified platform to reduce tool fragmentation
• Using analytics and natural language search to support business decisions
• Strengthening client relationships through branded experiences and automation

Links from this episode:

• Know more about Michael Walliser: https://www.linkedin.com/in/michael-walliser-0a268a9/
• Know more about Matt Nagy:
  https://www.linkedin.com/in/matthew-nagy-748000141/
• Learn more about EasyDigz: https://easydigz.com/
• Learn more about Doorify MLS: https://doorifymls.com/

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Innovation is changing the way real estate professionals work with MLS data. As AI becomes part of everyday business, agents are finding new ways to access information faster, work more efficiently, and spend less time on repetitive tasks.

Matt Fowler and Allan Nielsen sat down with Michael Wurzer, President and CEO of FBS, to talk about how AI is making its way into the MLS experience. Michael shared why FBS invested in Model Context Protocol (MCP) technology and how it creates a more natural way for agents to interact with MLS data.

The conversation touched on real-world use cases, the importance of security and privacy, and how AI can help simplify common workflows. They also discussed the API infrastructure that makes these advancements possible, along with a preview of Scout, FBS's upcoming AI assistant.

As AI becomes more deeply integrated into MLS platforms, agents will have more tools to access information, manage listings, and get work done faster. Tune in to hear Matt, Allan, and Michael discuss what these changes mean for real estate professionals and where MLS technology is headed next.

Specifically, this episode highlights the following themes:

• Connecting AI tools directly to MLS data through MCP technology
• Balancing innovation with security, privacy, and data integrity
• Streamlining listing management with AI-assisted workflows and automation

Links from this episode:
Know more about Michael Wurzer: https://www.linkedin.com/in/michael-wurzer-16b7a41
Learn more about FBS: https://wearefbs.com
Learn more about Doorify: https://doorifymls.com

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Reputation is everything in real estate, and online fraud can damage it faster than most agents realize.

In this episode, Allan Nielsen, VP of MLS Systems at Doorify, talks with Miguel Berger, Senior Vice President of Growth at Property Shield, about the rise of fraudulent listings across platforms like Facebook Marketplace and TikTok. They discuss how scams are evolving, why agents need to respond quickly to fraud alerts, and how fake listings can impact both reputation and consumer trust.

Miguel also shares early results from Doorify’s rollout of Property Shield and explains how new fraud prevention tools are helping agents stay protected in a changing market. 

Listen in for practical insights on the growing risks facing real estate professionals and what can be done to stay ahead of them.

Specifically, this episode highlights the following themes:

• The rise of fraudulent real estate listings on Facebook Marketplace and TikTok
• Why fast agent responses help protect reputation and reduce exposure
• New ownership verification tools aimed at preventing seller fraud and land scams

Links from this episode:

• Know more about Miguel Berger: https://www.linkedin.com/in/miguelberger
• Learn more about Doorify: https://doorifymls.com
• Learn more about Property Shield: https://propertyshield.co

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The rise in real estate fraud is forcing agents to rethink how they protect their listings and their reputation. This conversation breaks down a new approach designed to catch scams before they spiral.

Allan Nielsen, VP of MLS Systems at Doorify, sits down with Miguel Berger, Senior Vice President of Growth for Property Shield, to discuss the partnership launching April 21. Miguel brings over four decades of real estate experience, from broker to owner, giving him a clear view of how fraud impacts both agents and clients.

The discussion covers the most common scams happening today and why they are becoming harder to detect. It also highlights how fraud doesn’t just create financial loss, it erodes trust. Most importantly, it explains how this new system works in real time to protect listings.

This is a solution that fits directly into how agents already operate while adding a layer of protection that is increasingly necessary. For those focused on protecting their listings and their reputation, this episode is worth listening to.

Specifically, this episode highlights the following themes:

• The real cost of listing fraud and its impact on agent reputation
• How scammers use MLS data and social platforms to target consumers
• Why fast detection and removal is critical in preventing damage

Links from this episode:
Know more about Miguel Berger: https://www.linkedin.com/in/miguelberger
Learn more about Doorify: https://doorifymls.com
Learn more about Property Shield: https://propertyshield.co

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Real estate is changing fast, and new tools are opening up better ways for agents to work. This conversation gets into one of those shifts.

I sat down with Coleton Boyer, Co-Founder and CEO of Tuesday, to talk about the launch of their new app inside Doorify MLS on April 28th. Coleton shares how his background in real estate and tech led to building a mobile-first MLS experience. 

We get into why traditional MLS platforms feel outdated and what agents actually need day-to-day. We also talk about communication shifting from email to text and how that impacts client relationships. And, we explore how data, engagement, and even AI are starting to reshape how agents operate.

If you’re an agent trying to stay competitive, this is worth paying attention to. Listen to the full episode to understand how this launch could change your day-to-day workflow.

Specifically, this episode highlights the following themes:

• How agents actually communicate with clients today (and why email is falling behind)
• Using data and engagement insights to improve listing performance
• Building modern tools that agents will actually use daily

Links from this episode:
Know more about Coleton Boyer: https://www.linkedin.com/in/cbboyer
Connect with Matt Fowler: https://www.linkedin.com/in/matttriangle
Learn more about Tuesday: https://ontuesday.com
Follow Tuesday on Instagram: https://instagram.com/ontuesdayapp

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