The idea of a side hustle often brings to mind ventures completely separate from your main profession.
But what if you could blend creativity, lead generation, and client engagement seamlessly into your real estate business?
In this episode, we’re talking with Tammie Slay, a real estate broker and coach from Dallas, Texas, who’s taken an unconventional approach by leveraging Etsy as a lead magnet.
Tammie Slay, the founder of Hip Realty Group, has been in the real estate game for 18 years, focusing on relationship-driven transactions. She shares how she transitioned from relying on traditional methods to creating innovative, client-centered lead generation strategies.
We explore her journey into e-commerce and how her Etsy shop became a unique tool to stay top-of-mind with clients while maintaining her professional brand. Tammie walks us through how she integrates personalized gifts and practical tools into her business to keep connections alive long after closing.
We also talk actionable steps to build stronger client relationships using creative strategies that resonate with your audience.
If you’re ready to rethink how you engage with clients and stay relevant in their lives, Tammie’s approach is something you don’t want to miss.
Specifically, this episode highlights the following themes:
- Creative client engagement strategies using Etsy
- Staying top-of-mind with clients throughout the year
- Turning a side project into a professional lead generation tool
Links from this episode:
- Learn more about: https://www.linkedin.com/in/tammie-slay-736251a
- Check out Tammie’s website: https://tammie-slay.mykajabi.com
==== Time Stamps ====
00:00 - Introduction
01:37 - About Tammie Slay
08:16 - Created memorial T-shirts for basketball team free
12:21 - Understanding unique value and real estate opportunities
13:47 - Be unforgettable, differentiate through unique strategies
17:24 - Three upcoming webinars; Tammie promotes course
1ae5b43598204883b524f061d4880e6d10fca88c (for podfollow.com)