Franco Valentino and Kieran Allen discuss Pixel Compress, an app that optimizes images in HubSpot portals. They explain that image compression is crucial for improving website speed and user experience. Pixel Compress automatically optimizes images when they are uploaded and can also optimize historical images. The app supports multiple image formats and ensures that the links to the content are not broken. It saves time and labor costs for teams, improves website trust and SEO, and provides significant space savings. The cost of Pixel Compress is $30 per month.

Takeaways: Pixel Compress is an app that optimizes images in HubSpot portals, improving website speed and user experience.

The app automatically optimizes images when they are uploaded and can also optimize historical images. Pixel Compress supports multiple image formats and ensures that the links to the content are not broken.

Using Pixel Compress saves time and labor costs, improves website trust and SEO, and provides significant space savings.

The cost of Pixel Compress is $30 per month.

Chapters

00:00: Introduction and Background

07:11: Major Hurdle and Benefits of Pixel Compress

13:29: Importance of Pixel Compress for Teams

24:40: Safeguards and Backups

In this episode, George B. Thomas interviews Nakul Kadaba, a data expert from HubSpot, about the importance of reporting in HubSpot and how it can impact decision-making processes. They discuss the challenges and misconceptions users face when working with HubSpot reporting, as well as the foundational steps for leveraging HubSpot's reporting capabilities. They also dive into advanced reporting features and the significance of custom reports in HubSpot.

In this conversation, Nakul Kadaba shares insights and strategies for effective HubSpot reporting. The key themes covered include simplifying data visualization, adopting a growth mindset, overcoming challenges in HubSpot reporting, integrating data from various sources, and resources for deepening understanding. The main takeaway is to keep reporting simple and organized, using it as a tool to convey effective messages and identify areas for action.

Takeaways: Reporting is a critical component for businesses using HubSpot as it helps organize data and answer questions about the business.

Understanding gaps in data collection is important for gaining a comprehensive understanding of the organization. HubSpot's default properties and canned reports provide a good starting point for leveraging reporting capabilities. Custom reports in HubSpot allow users to customize their visualization and align it with their organizational model.

Chapters

00:00: Introduction and Guest Introduction

00:30: Importance of Reporting in HubSpot

07:07: Foundational Steps for Leveraging HubSpot's Reporting Capabilities

10:00: Advanced Reporting Features in HubSpot

25:04: Simplifying Data Visualization

27:32: Mindsets for Maximizing Value

29:54: Adopting a Growth Mindset

35:13: Overcoming Challenges in HubSpot Reporting

37:16: Integrating Data from Various Sources

43:28: Resources for Deepening Understanding

46:04: Key Takeaway: Keep Reporting Simple

In this conversation, George B. Thomas and Chris Carolan discuss the challenges businesses face with current customer order management systems and how integrating CRM systems with custom objects can improve the post-sale order management process. They emphasize the importance of creating proactive and self-service experiences for customers, especially in the B2B space.

They also explore the limitations of traditional line items for order management and the benefits of modernized growth strategies in meeting the evolving expectations of industrial and manufacturing customers. The conversation concludes with a demo of using HubSpot to manage customer orders. This conversation explores the use of custom objects in HubSpot to enhance the customer experience and streamline post-sales processes. The discussion covers topics such as managing parent and child companies, handling temporary information, and creating custom objects for complex order processes.

The conversation also highlights the use of a customer portal in HubSpot CMS to provide customers with access to order details, proof of delivery, and the ability to reorder products. The importance of transparency and trust in building strong customer relationships is emphasized throughout the conversation.

Takeaways: Creating proactive and self-service experiences for customers is crucial in the B2B space. Integrating CRM systems with custom objects can improve the post-sale order management process. Traditional line items are insufficient for managing orders after the sale. Modernized growth strategies that incorporate sales, marketing, and service teams can meet the evolving expectations of industrial and manufacturing customers. Custom objects in HubSpot can be used to enhance the customer experience and streamline post-sales processes.

Managing parent and child companies can be made easier with custom objects in HubSpot. Temporary information can be handled efficiently without cluttering the system by using custom objects. A customer portal in HubSpot CMS allows customers to access order details, proof of delivery, and reorder products.

Chapters

00:00: Introduction

00:33: Chris's Background and Challenges in Customer Order Management Systems

09:54: Importance of a Proactive Post-Sale Management Approach

12:59: Integrating CRM Systems with Custom Objects

16:26: Limitations of Traditional Line Items for Order Management

23:29: Benefits of Modernized Growth Strategies in Industrial and Manufacturing

26:13: Meeting Evolving Expectations of Industrial and Manufacturing Customers

31:10: Demo: Using HubSpot to Manage Customer Orders

31:18: Introduction to Customer Platform and Custom Objects

32:07: Enhancing the Customer Experience with Custom Objects

33:31: Improving Post-Sales Processes

34:28: Managing Parent and Child Companies

35:26: Handling Temporary Information

36:02: Custom Objects for Complex Order Processes

37:18: Customer Portal for Order Tracking

38:14: Creating a Membership Portal in HubSpot CMS

38:44: Viewing Order Details in the Customer Portal

39:42: Proof of Delivery in the Customer Portal

40:49: Adding Custom Information to Orders

42:45: Using Pipelines in Custom Objects

44:06: Custom Objects for Different Product Types

45:25: Customizing the Customer Portal

46:46: Easily Adding Properties in HubSpot CRM

47:19: Reordering Products in the Customer Portal

50:58: Providing Certainty to Customers

52:20: The Importance of Customer Experience

53:26: Contacting Chris Carolan

Mark Killens discusses the principles of the People-First GTM model and its significance in today's marketing landscape. He emphasizes the importance of storytelling and building relationships in this approach. Mark also explores the challenges marketers face when implementing a People-First GTM strategy and provides insights on overcoming them. He delves into the role of community-led growth, partner-led growth, and events in driving engagement and fostering deeper relationships. Additionally, Mark highlights the key components of an effective content-led growth strategy. This conversation explores the concept of a people-first go-to-market (GTM) model and its various components.

The discussion covers the power of connection at events, the mistake of overloading content at in-person events, the focus on content in online events, using events to strategically grow a business, integrating product-led growth in the GTM model, metrics and KPIs for measuring success, scaling the people-first GTM model, future trends in the people-first GTM model, and the importance of putting people first in business.

Takeaways: The People-First GTM model emphasizes the importance of putting people at the center of marketing strategies and building relationships. Storytelling is paramount in the People-First GTM model as it helps to engage, educate, and motivate audiences.

Implementing a People-First GTM strategy requires a shift in mindset and belief system, as well as addressing the challenges faced by buyers in today's attention economy. Community-led growth, partner-led growth, and events play crucial roles in fostering engagement, building trust, and creating value in the People-First GTM model.

An effective content-led growth strategy focuses on understanding the target audience, creating valuable content, and leveraging partnerships to drive growth. Events should prioritize creating connections and meaningful conversations rather than overwhelming attendees with excessive content.

In-person events should be single track with less but higher-quality content, focusing on building connections. Online events should prioritize content while still creating opportunities for community building and conversations.

Events can be strategically used to grow a business by leveraging relationships, partnerships, and community building.

Product-led growth can be integrated into the GTM model by aligning free offerings with the product or service being sold.

Metrics and KPIs for measuring success in the people-first GTM model vary depending on the specific growth strategy being employed. The people-first GTM model can be scaled by focusing on strengths, resonating with the target audience, and gradually incorporating different growth strategies.

Future trends in the people-first GTM model include the intersection of artificial intelligence and human intelligence, leading to new channels, products, and content formats. The key takeaway is to spend more time understanding and connecting with customers, using their language and building genuine relationships. To connect with Mark Kilens and learn more about the people-first GTM model, visit ClubPF.co and explore the free and premium membership options.

Chapters

00:00: Introduction to Mark Killens

02:56: The Core Principles of People-First GTM Model

05:56: Challenges in Implementing a People-First GTM Strategy

09:03: The Importance of Storytelling in People-First GTM Model

11:59: Community-Led Growth in the People-First GTM Model

15:06: Partner-Led Growth in the People-First GTM Model

20:57: Effective Content-Led Growth Strategy

28:47: The Power of Connection at Events

29:48: The Mistake of Overloading Content at In-Person Events

30:30: The Focus on Content in Online Events

31:31: Using Events to Strategically Grow Your Business

32:39: Integrating Product-Led Growth in the GTM Model

33:27: Metrics and KPIs for Measuring Success in the People-First GTM Model

36:44: Scaling the People-First GTM Model

45:44: Future Trends in the People-First GTM Model

48:47: The Importance of Putting People First in Business

50:12: Connecting with Mark Kilens

In this episode, George B. Thomas and Tasha discuss the importance of journey mapping and how to effectively manage life cycle stages, lead status, and deal stages in HubSpot. They cover common mistakes to avoid, best practices for nurturing leads, and insights gained from lead status and life cycle stage data. Tasha shares success stories of businesses utilizing these features in HubSpot to map the customer journey. She also provides resources and tools for mastering journey mapping and offers actionable steps for listeners to take.

Takeaways: Journey mapping is an essential business operation that involves sales, marketing, and other teams. Segment and nurture leads based on lead status and life cycle stage using lists and targeted content.

Customize deal stages in HubSpot to match your unique sales process.

Utilize HubSpot Academy for comprehensive training and resources on journey mapping. Take action by conducting a customer journey mapping workshop, assigning an owner, and breaking down the process into manageable steps.

Chapters

00:00: Introduction

02:38: Explaining Life Cycle Stages and Lead Status

04:44: Common Mistakes in Managing Lifecycle Stages

06:44: Nurturing Leads through Life Cycle Stages

08:52: Explaining Lead Status Property

11:02: Managing and Updating Lead Status in HubSpot

13:02: Insights from Lead Status and Life Cycle Stage

15:28: Explaining Pipelines and Deal Stages

16:53: Customizing Deal Stages to Match Sales Process

20:02 :How Life Cycle Stages, Lead Status, and Deal Stages Work Together

21:24: Mindsets for Effective Journey Mapping

25:18: Challenges in Managing Journey Mapping

28:38: Segmenting and Nurturing Leads based on Lead Status and Life Cycle Stage

31:17: Success Stories of Utilizing HubSpot Features for Journey Mapping

34:57: Recommended Resources and Tools

36:56: Action Steps to Take

39:34: Key Takeaway

40:17: Connect with Tasha

The conversation discusses the importance of event-led growth for businesses and provides insights into the tools and strategies for successful event management. It introduces Simple Events, a tool built specifically for HubSpot users, and demonstrates its features and benefits. In this conversation, Justin Givens discusses the use of Simple Events for running events in hotels and other businesses. He explains how Simple Events can be used to track registrations, collect information, and automate follow-up communication.

The conversation highlights the importance of events for driving authority, brand awareness, and customer engagement. Justin also emphasizes the endless possibilities of using Simple Events and encourages businesses to rethink their approach to events.

Takeaways: Event-led growth can drive new business, increase brand visibility, and provide valuable education to customers. Simple Events is a powerful tool for event management, allowing users to create landing pages, forms, and workflows seamlessly within HubSpot. By leveraging Simple Events, businesses can streamline their event management process, generate leads, and nurture customer relationships.

Rinse and repeat the event management process to create a scalable and repeatable strategy for event-led growth. Simple Events can be used for running events in hotels and other businesses. Events are a powerful tool for driving authority, brand awareness, and customer engagement. Simple Events can track registrations, collect information, and automate follow-up communication. Businesses should rethink their approach to events and consider using Simple Events for ongoing activities.

Chapters

00:00: Introduction and Setting the Stage

03:01: Why Businesses Should Focus on Event-Led Growth

04:49: The Three Reasons to Run Events

06:00: Tools for Event Management

15:43: Introduction to Simple Events

25:11: Demo of Simple Events

36:47: Benefits of Simple Events and Rinse and Repeat

39:49: Running Events for Hotels

40:54: Using Simple Events for Any Type of Event

42:14: Breaking Down Events into Ongoing Activities

43:11: Endless Possibilities with Simple Events

43:41: The Importance of Events for Business

44:10: Takeaway: Events Drive Authority and Brand Awareness

44:19: Connect with Justin on LinkedIn

45:04: Using Simple Events for Hotel Activities

45:25: Focus on Event-Led Growth

This conversation compares WordPress and HubSpot CMS in terms of ease of use, customization and flexibility, integration and compatibility, SEO and marketing tools, cost and value, security and reliability, support and community resources, and performance and scalability. The conversation compares HubSpot CMS and WordPress, focusing on scalability, simplification, e-commerce capabilities, and future outlook.

Takeaways: HubSpot CMS offers a more user-friendly experience for beginners compared to WordPress. WordPress provides more customization options with plugins, while HubSpot CMS offers ease of use and a simplified interface. Both platforms have integration capabilities, but HubSpot CMS has a dedicated app marketplace and offers more out-of-the-box integrations.

HubSpot CMS provides built-in SEO and marketing tools, including an SEO tool and reporting engine, while WordPress relies on plugins like Yoast SEO.

HubSpot CMS offers better security and reliability, with 24/7 support and a dedicated community, while WordPress may require additional maintenance and support. HubSpot CMS is scalable and can grow with a business, while WordPress may require more manual adjustments for scalability. HubSpot CMS and WordPress can both handle high traffic and have high scalability potential, but WordPress may be clunkier and less graceful in terms of performance.

Simplification is a key factor to consider when choosing between HubSpot CMS and WordPress. HubSpot offers a more streamlined and user-friendly experience. For e-commerce functionality, WordPress with WooCommerce integration is recommended, as HubSpot currently lacks a dedicated e-commerce engine. In the future, HubSpot CMS is expected to continue focusing on ease of use and expanding its capabilities, while WordPress may prioritize optimizing its core functionality.

Chapters

00:00: Introduction and Experience with WordPress and HubSpot CMS

01:36: Ease of Use for Beginners

04:19: Customization and Flexibility

05:15: Catering to Unique Business Needs

06:37: Integration and Compatibility

08:16: Customization Capabilities

10:56: Value of Customization and Flexibility

12:19: SEO and Marketing Tools

15:13: Cost and Value

16:53: Security and Reliability

41:33: Support and Community Resources

44:02: Performance and Scalability

46:14: Scalability and Performance

48:04: Simplification

49:44: E-commerce Considerations

50:27: Future Outlook

In this Sidekick Strategy Session, George B. Thomas and Rob Jones discuss the rise of B2B influencers in the creator economy. They explore strategic alignment for business owners, ROI expectations for B2B influencer collaborations, and the importance of long-term partnerships for sustained business growth.

They also dive into content creation for marketers, trends and innovations in B2B influencer marketing, and effective ways to integrate influencers into sales strategies. In this conversation, Rob Jones and George B. Thomas discuss the importance of creating differentiated sales content, the role of feedback loops in improving marketing campaigns, the significance of building and maintaining relationships, and advice for newcomers to influencer marketing.

Takeaways: Business owners should be open to non-traditional and relationship-focused approaches in B2B influencer marketing.

Long-term partnerships with B2B influencers can drive sustained business growth. Content creation should be authentic, resonate with the target audience, and focus on gifting value to build relationships.

Integrating influencers into sales strategies can generate revenue by building relationships and leveraging the power of personal connections.

Creating differentiated sales content involves going beyond industry standards and best practices, and experimenting with different formats such as video. Feedback loops between sales and marketing teams are crucial for improving marketing campaigns and understanding audience perception.

Building and maintaining relationships requires availability, responsiveness, and genuine engagement with the audience. Newcomers to influencer marketing should expect failure, embrace experimentation, and be prepared to put themselves out there despite the fear and judgment.

Chapters

00:00: Introduction to B2B Influencers in the Creator Economy

05:05: Strategic Alignment for Business Owners

08:58: ROI Expectations for B2B Influencer Collaborations

13:41: Long-Term Partnerships for Sustained Business Growth

20:35: Content Creation for Marketers

29:47: Trends and Innovations in B2B Influencer Marketing

41:10: Integrating Influencers into Sales Strategy

42:05: Creating Differentiated Sales Content

43:58: The Importance of Feedback Loops

47:20: Building and Maintaining Relationships

50:06: Advice for Getting Started with Influencer Marketing

In this episode, George B. Thomas and Christopher Barnett discuss solution selling and its importance in today's business landscape. They cover the foundational principles of solution selling, the customer-centric approach, and the skills essential for success.

They also explore the challenges faced in solution selling and how technology has influenced the process. Christopher shares a case study highlighting the impact of solution selling on a business. The episode concludes with a discussion on future trends in solution selling and the key takeaway of building relationships with customers.

Takeaways: Solution selling involves solving for the customer's pain points and going beyond to address their long-term goals.

Building relationships is crucial in solution selling to establish trust and credibility with customers. Listening, vulnerability, and a customer-centric approach are essential skills for success in solution selling.

Measuring success in solution selling includes metrics such as customer retention, upselling, and customer engagement.

The future of solution selling involves a focus on personalized use cases and leveraging technology, such as AI tools, to tailor solutions.

Chapters

00:00: Introduction

02:09: Overview of Solution Selling

03:00: Advantages of Solution Selling

04:36: Advice for Starting in Solution Selling

05:57: Foundational Principles of Solution Selling

07:24: Departments Involved in Solution Selling

08:54: Difference Between Solution Selling and Traditional Sales Methods

10:34: Customer-Centric Approach in Solution Selling

12:40: Identifying and Understanding Customer Needs and Goals

14:05: Importance of Relationship Building in Solution Selling

16:30: Tailoring Solutions to Fit Customer Scenarios

18:20: Challenges in Solution Selling

20:21: Influence of Technology on Solution Selling

22:20: Essential Skills for Solution Selling

24:05: Measuring Success in Solution Selling

26:38: Case Study on the Impact of Solution Selling

29:31: Future Trends in Solution Selling

31:18: Key Takeaway

32:02: Conclusion

In this episode, Vin Gaeta discusses the importance of building trust on your website. He emphasizes the need for team buy-in and alignment, user-focused content and messaging, a seamless user experience, data and analytics tracking, effective SEO strategies, and the use of self-selection and self-service tools. Building trust on your website leads to more revenue and opportunities for your business.

Takeaways: Building trust on your website is crucial for success in the digital world. Team buy-in and alignment are essential for creating a website that builds trust. User-focused content and messaging are key to engaging and building trust with website visitors.

A seamless user experience and effective conversions contribute to trust-building on your website. Data and analytics tracking is necessary for measuring the success of your website and making informed decisions.

Implementing effective SEO strategies helps improve visibility and build trust with search engines. Self-selection and self-service tools empower users to navigate their own buyer's journey and build trust.

Chapters

00:00:Introduction: The Importance of Building Trust on Your Website

03:20: Chapter 1: Team Buy-In and Alignment

05:34: Chapter 2: Content and Messaging

08:22: Chapter 3: User Experience and Conversions

13:46: Chapter 4: Data and Analytics

17:35: Chapter 5: SEO and Trust Building

21:09: Chapter 6: Self-Selection and Self-Service Tools

25:51: Key Takeaway: Building Trust on Your Website Leads to More Revenue