Brennen Bliss, a Forbes 30 Under 30 honoree, taught himself to build websites at 14, charging his mom $3,000 for his first site. By 16 he'd landed a major corporate client, the college football playoffs foundation, by having his mentor pose as the company's owner. But the early success came with a cost: chasing status, he was over $200K in debt by 19. A book (Profit First) and the realization that he had nothing to prove turned things around, taking him from a negative $48K year to real profitability. Today he runs Propellic, a travel marketing agency doing $7M to $10M a year with clients like G Adventures, Tripadvisor, and Viator.The conversation moves from his come up into where travel and marketing are heading: why he thinks top of funnel SEO is dying in the age of AI, what his $250M ad spend dataset reveals about 2026 (the "coiled spring" of pent up demand, the regions winning and losing, the 121 day booking window), the one advertising lever almost nobody uses, and why he's convinced AI won't give us the one click trip. He closes with the best and worst advice he's ever gotten and three hot takes on the future of travel.Connect with Brennen & PropellicWebsite: https://www.propellic.comBrennen's site: https://www.brennenbliss.comLinkedIn: https://www.linkedin.com/in/brennenblissInstagram: https://www.instagram.com/brennenlb