Siegel+Gale Says

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, Matt McNally, CEO and Joseph Bailey, EVP, Head of Marketing & Partnerships, Omnicom Health Group (OHG), join our President of the Pacific Rim, Jason Cieslak, General Manager, West Coast, Katie Conway and Creative Director, Simrit Brar, for a conversation that explores how to utilize brand to implement a CEO’s new ambition. 

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, Michelle Collins, Global Director, Marketing and Public Relations, BorgWarner, joins our Managing Director, Strategy, Matt Egan; Creative Director, Jason Miller and Global CMO, Margaret Molloy for a conversation that explores how a leading B2B company used brand as a key lever for business transformation.

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, Nicola O’Connell, Head of Consumer Development for Tirlán, joins our EMEA President, Philip Davies; Senior Strategy Director, Patrick Kampff; Group Director of Naming, Lea Chu, and Design Director, James Snook, to discuss how to successfully rebrand before, during and after a spin-out.

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, Martha Kavanagh, Director of Corporate Affairs, Glanbia, a better nutrition company headquartered in Ireland with 6,000+ employees globally and the home to brands including Optimum Nutrition, SlimFast and think!® Protein Bars, joins Sam Houle, Creative Director and Margaret Molloy, Global CMO, Siegel+Gale, for a conversation that explores how to revitalize a remaining brand after a split.

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, Jamie Moldafsky, Chief Marketing & Comms. Officer, Nielsen, a global leader in audience measurement, data and analytics, shaping the future of media, joins Jason Cielslak, President, Pacific Rim, Lauren McDermott, Vice President, Senior Client Partner, Thom Wyatt, Global Client Leader, and Simrit Brar, Creative Director, Siegel+Gale, for an in-depth conversation that explores the impact of committing to inclusion to amplify all voices.

In this episode, our Group Director of Brand-led Change, Gretchen Huestis reads: "Times May Be Changing, But the Promises You Make to Employees Never Should." 

Gretchen looks at why turbulent times are the right time to revisit your brand purpose and its associated values--and how to bring them forward into a very tangible employee experience.

In this episode, our Associate Director, Naming, Scott Wolman reads "Customer First, Customer Hard: Lessons for Brand Storytelling from Cobra Kai", which originally appeared in Little Black Book. 

Inspired by the Netflix series and sequel to the original The Karate Kid films, Cobra Kai, Scott enters the dojo of Sensei Lawrence for three tips to help your brand shift into the mentor perspective and achieve true customer-centricity.

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, Jennifer Temple, EVP, Chief Communications Officer and Rachel Fairley, Global VP, Brand Marketing & Experience, Hewlett Packard Enterprise (HPE), join Howard Belk, Co-CEO and Chief Creative Officer and Matt Egan, Managing Director, Strategy, Siegel+Gale, for an in-depth conversation that explores how a brand can drive change forward.