Discover the key features of the Open Graph protocol, its common challenges, and how to seamlessly integrate it with your WordPress site.

Highlights
00:00 Introduction
00:52 OG (Open Graph) Tags in Social Media Sharing
02:23 Setting Global and Individual OG Images in WordPress
03:28 Customizing OG Image Sources Programmatically
04:40 Image Formatting and Sizing for Different Social Networks
06:02 Optimizing OG Titles and Descriptions

Links
- The Open Graph protocol: https://ogp.me/

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On the fence about auto-sharing your WordPress posts on social media? Learn about our experiences, strategies and tools to bridge the gap.

Highlights
00:00 Intro
00:31 Publishing with WordPress Plugins
02:02 Customization of Content
03:05 Evolution of Direct Publishing
04:48 Social Media Aggregators

Links
- Blog2Social: https://wordpress.org/plugins/blog2social/
- Jetpack Social: https://wordpress.org/plugins/jetpack-social/
- Social Media Auto Publish: https://wordpress.org/plugins/social-media-auto-publish/
- SchedulePress: https://wordpress.org/plugins/wp-scheduled-posts/
- Buffer: https://buffer.com/
- Zapier: https://zapier.com/

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Ever wondered why your WordPress site loads slowly with embedded social media content? Do you know how to ensure your site is both speedy and compliant with privacy regulations? We draw back the curtain on the built-in oEmbed functionality of WordPress, highlight its attractive ease of use and potential pitfalls, and share tips on optimizing your site's performance.

Highlights
00:00 Understanding oEmbed
00:54 oEmbed Challenges
01:44 Privacy Concerns
02:55 The Importance of Caching
05:02 Optimizing Load Speed and Lazy Loading
07:32 Recap and Summary of Embedding Practices

Links
- oEmbed Specs: https://oembed.com/
- WP YouTube Lyte: https://wordpress.org/plugins/wp-youtube-lyte/
- Mihdan: Lite YouTube Embed: https://wordpress.org/plugins/mihdan-lite-youtube-embed/
- Embed Privacy: https://wordpress.org/plugins/embed-privacy/

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Are you on a mission to bridge the gap between your social media content and WordPress site? Let's explore the best ways to connect your site to social networks!

Highlights
00:00 Intro
00:32 Embedding social media posts
00:55 Auto-publishing to social media
01:26 Making content look great on social media
01:45 Social media profile links
02:02 Share and like buttons
02:15 Clarifying expectations

Links
- Embedding Social Media Posts: https://youtu.be/-8d0gkVACLw
- Auto-Publishing to Social Media: https://youtu.be/mrW_90OYoH0
- Making Content Look Great on Social Media: https://youtu.be/9zsHLJrHy4U
- Fixing Open Graph Image Previews: https://youtu.be/g9WgdPFSEMs
- Share and Like Button Integrations: https://youtu.be/zOjBdzBaWSs

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Have you ever battled with the idea that Google Translate could be the low-cost, low-effort solution to your translation woes? Then AI tools will make you think twice again!

Highlights
00:00 Intro
01:24 Translating With Google Translate
02:34 Bridging the Quality Gap
03:38 Teaching AI your Tone of Voice
05:49 Mastering Multilingual WordPress Websites

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Ever wondered about the best way to create a multilingual WordPress website? The answer is not as straightforward as it may seem. But fear not, we're here to dissect it for you and tackle the complexities involved, from using external plugins to the promise of a simpler future with the Gutenberg project.

Highlights
00:00 Intro
01:04 Field Translations
02:02 Post Translations
03:41 Multi-Site Translations
04:56 Multi-Market Translations
06:47 Gutenberg Translations

Links
- WPML: https://wpml.org/
- MultilingualPress: https://multilingualpress.de/
- Gutenberg Roadmap: https://wordpress.org/about/roadmap/

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Ever wondered if auto-updates in WordPress are a blessing or a curse? Join us as we explore the pros and cons of different update strategies and share our own experiences. We'll explain why it's essential to keep your WordPress site updated for security reasons and what could go wrong if you don't, but also discuss how unexpected results can occur.

Discover the best strategies for updating your WordPress site, from scheduled automatic updates with zero downtime deployments to utilizing external tools for backup and updates. We also touch on the importance of having a backup before updating, and how visual regression tests can ensure your site stays looking and functioning as it should. Don't miss out on this valuable advice for keeping your WordPress site secure and up-to-date!

Links
VRTs – Visual Regression Tests (Plugin): https://wordpress.org/plugins/visual-regression-tests/

Highlights
00:00 Intro
00:36 WordPress auto-updates
01:25 Scheduled automated updates
03:07 Failure checks & recovery
05:05 Manual update workflows
07:09 Zero downtime updates
08:50 Conclusion

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In a fast-paced business environment, it's no longer acceptable to wait months for a website relaunch. That's why it's time to say goodbye to the traditional waterfall approach and to go for an agile relaunch! In this episode, we dive deep into how an iterative approach enables faster, better results and more flexibility, to take your next website relaunch to new heights.

Highlights
00:00 Intro
02:06 Agile advantages
04:12 Rebuilding step by step
08:37 Scoping & budgeting
16:36 Focusing on ROI
18:34 2 page builders in 1 website
20:39 A matter of trust
22:43 Small scope multi-phase launches

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Are you ready to level up your website relaunch game? We've got you covered with advice on search engine optimization, content migration, and promoting your strongest content while ditching the old, low-performing stuff.

We also tackle the nitty-gritty of optimizing URL structures and redirects for a seamless transition. You'll learn how a short URL base can work wonders and why preparing for potential future restructures is essential.

Finally, we share SEO housekeeping tips, explore the significance of having a well structured sitemap and discuss tracking 404 requests, core web vitals, and accessibility issues.

Highlights
00:00 Intro
00:36 Overview
01:13 Strategy #1: Content Migration
08:05 Strategy #2: Slugs
19:06 Strategy #3: Redirects
25:41 Strategy #4: Google Search Console

Links
Franz Enzenhofer's SEO book: https://www.fullstackoptimization.com/a/understanding-seo
Google Search Console: https://search.google.com/search-console
Redirection plugin: https://wordpress.org/plugins/redirection/
Yoast plugin: https://wordpress.org/plugins/wordpress-seo/

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In today's episode Steffen and Dominik discuss the challenges of content migration when relaunching websites. Migrating structured content is relatively easier, while unstructured content poses more challenges. Strategies such as archiving, database views, scraping tools, and manual copying are possible approaches to content migration, with emphasis on optimizing and redesigning content during the process.

Highlights
00:00 Intro
00:59 Challenges & opportunities
03:43 When not to migrate
05:47 Keeping archives alive
08:02 Case #1: Scraping
11:29 Other methods
13:37 Importing text & metadata
16:39 Importing images
17:54 How complicated is it?
19:51 Case #2: Database views
27:13 Exporting content types
28:29 Case #3: WordPress to WordPress
30:17 Bonus topic: SEO strategies

Links
WP All Import: https://www.wpallimport.com/

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